Jump to navigation
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
Starbucks Holds $87.4M in Impact Media Value
Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch r...
Burger King Offers Limited-Time $0.50 Soft Serve
Burger King Worldwide is inviting customers to cool off during the dog days of summer with velvety vanilla soft serve in a cone or cup. ...
Burger King Launches Family Food Game
With a 1-in-3 chance of winning a prize, Burger King Worldwide is thrilled to unveil the Family Food Game at participating Burger King restaurants nat...
Burger King's Bevy of New Menu Items Drive Q2 Sales
Burger King launched the largest expansion of menu items in the U.S.
BBQ Heats Up Restaurants’ Summer Menus, LTOs
The Fourth of July may be over and done with this year, but that doesn’t mean barbecue is slowing down for consumers—or restaurants.
Bacon Sundae Boosts BK's Quality Perception
Burger King's new summer menu of barbecue offerings and a much-talked-about bacon sundae dessert, which debuted in the U.S.
BK Chicken Sandwich to Sell for $1.04 This Weekend
This Fourth of July weekend, Burger King is inviting all of America to add one of its founding flavors to their holiday plans.
SecureConnect Serves Up Security at Burger King, Cosi
BK Offers Crown Design Contest, Trip to Legoland
The BK CROWN Program at BURGER KING is letting creativity reign with its new Design The Crown contest!...
Burger King Celebrates Summer Barbecue-Style
Burger King is heating things up this summer with the introduction of eight LTO barbecue-inspired menu items that include classics with a twist and br...
Subscribe to QSR
Denise Lee Yohn: QSR’s Marketing Guru
Back of House
In the Store
START TO FINISH: WHAT INSPIRES EXECS
Women in Foodservice
Food & Beverage
Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
Find a Supplier
Slapfish Brings Eco-Seafood to Brooklyn
Carve Barbecue Debuts in Glendale, Colorado
Dickey's Works with Multiple Delivery Partners
Vulcan and ITW Name New Chain and Retail VP
Topper's Creamery Signs Multiunit Deal in Florida
Cousins Subs and Johnsonville Sausage Tap into WI Flavor
Habit Burger Spices Up Menu with Jalapeño Charburger
Dunkin' Targets College Campuses
It's an Autumn Overload—to Consumer Delight
King's Ransom: LeBron to Endorse Blaze Pizza
Ones to Watch