Jump to navigation
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
Juliana Asturias Declared Winner of BK's Crown Program
The BK Crown Program is proud to name Juliana Asturias of Bristow, Virginia as the grand prize winner in the BK Crown Program’s Design The Crown conte...
Burger King Rolls Out Chicken-Focused LTO Menu
This fall, Burger King is ready to celebrate its latest flavorful menu innovations, where chicken takes center stage.
Burger King Celebrates Labor Day with $1 Smoothies
From Friday, August 31st through Monday, September 3rd, participating Burger King restaurants will offer small Real Fruit Smoothies for just $1 each.
Starbucks Holds $87.4M in Impact Media Value
Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch r...
Burger King Offers Limited-Time $0.50 Soft Serve
Burger King Worldwide is inviting customers to cool off during the dog days of summer with velvety vanilla soft serve in a cone or cup. ...
Burger King Launches Family Food Game
With a 1-in-3 chance of winning a prize, Burger King Worldwide is thrilled to unveil the Family Food Game at participating Burger King restaurants nat...
Burger King's Bevy of New Menu Items Drive Q2 Sales
Burger King launched the largest expansion of menu items in the U.S.
BBQ Heats Up Restaurants’ Summer Menus, LTOs
The Fourth of July may be over and done with this year, but that doesn’t mean barbecue is slowing down for consumers—or restaurants.
Bacon Sundae Boosts BK's Quality Perception
Burger King's new summer menu of barbecue offerings and a much-talked-about bacon sundae dessert, which debuted in the U.S.
BK Chicken Sandwich to Sell for $1.04 This Weekend
This Fourth of July weekend, Burger King is inviting all of America to add one of its founding flavors to their holiday plans.
Subscribe to QSR
Denise Lee Yohn: QSR’s Marketing Guru
Back of House
In the Store
START TO FINISH: WHAT INSPIRES EXECS
Women in Foodservice
Food & Beverage
Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
Find a Supplier
La Madeleine Opens First College Location
Cold Stone Sweetens the Season
Tropical Smoothie Supports Camp Sunshine During Holidays
Consolidated Chemical Works Donates Cleaning Products
Costa Vida Unveils Its First Mobile App
Cheeseburger Bobby's Conjures Philly Flavors in LTO
Juice It Up! Opens New Location in Valencia, California
Mediterranean Concept Nish Nush Opens Second Unit
CHēBA Hut Partners with Olo for Digital Ordering
CREAM Celebrates the Season with Holiday Flavors
Ones to Watch