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When Tech and Labor Collide
Restaurants are quickly discovering that technological and mobile advancements are changing every aspect of the quick-service industry—labor included.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
Burger King Offers Limited-Time $0.50 Soft Serve
Burger King Worldwide is inviting customers to cool off during the dog days of summer with velvety vanilla soft serve in a cone or cup. ...
Burger King Launches Family Food Game
With a 1-in-3 chance of winning a prize, Burger King Worldwide is thrilled to unveil the Family Food Game at participating Burger King restaurants nat...
Burger King's Bevy of New Menu Items Drive Q2 Sales
Burger King launched the largest expansion of menu items in the U.S.
BBQ Heats Up Restaurants’ Summer Menus, LTOs
The Fourth of July may be over and done with this year, but that doesn’t mean barbecue is slowing down for consumers—or restaurants.
Bacon Sundae Boosts BK's Quality Perception
Burger King's new summer menu of barbecue offerings and a much-talked-about bacon sundae dessert, which debuted in the U.S.
BK Chicken Sandwich to Sell for $1.04 This Weekend
This Fourth of July weekend, Burger King is inviting all of America to add one of its founding flavors to their holiday plans.
SecureConnect Serves Up Security at Burger King, Cosi
BK Offers Crown Design Contest, Trip to Legoland
The BK CROWN Program at BURGER KING is letting creativity reign with its new Design The Crown contest!...
Burger King Celebrates Summer Barbecue-Style
Burger King is heating things up this summer with the introduction of eight LTO barbecue-inspired menu items that include classics with a twist and br...
BK Offers $1 Smoothies, Frappes This Weekend
BURGER KING restaurants nationwide are helping guests beat the heat and celebrate this holiday weekend with cool, new Strawberry Banana and Tropical M...
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