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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
SecureConnect Serves Up Security at Burger King, Cosi
BK Offers Crown Design Contest, Trip to Legoland
The BK CROWN Program at BURGER KING is letting creativity reign with its new Design The Crown contest!...
Burger King Celebrates Summer Barbecue-Style
Burger King is heating things up this summer with the introduction of eight LTO barbecue-inspired menu items that include classics with a twist and br...
BK Offers $1 Smoothies, Frappes This Weekend
BURGER KING restaurants nationwide are helping guests beat the heat and celebrate this holiday weekend with cool, new Strawberry Banana and Tropical M...
DTT Secures 37-Store Deal with BK in Seattle, Alaska
DTT announced today an agreement with a Seattle-based Burger King franchise, Flynn Olympic Restaurant Group.
Drive-Thru Performance Study 2012 Set to Launch
Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quic...
BK Hands Out Free Samples in Store, on Food Trucks
Now rolling in to a city near you!...
Burger King Offers Chicken Wraps for $1 on April 14-15
Burger King restaurants nationwide are inviting consumers to come in and try new Chicken Wraps this weekend!...
Burger King Worldwide Holdings to List on NY Stock Exchange
Burger King Worldwide Holdings and Justice Holdings Limited, a publicly listed UK investment vehicle, today announced that they have entered into a de...
BK Picks Up Software from Australian Tech Company
Summit Innovations, an electronic communications and technology company from Melbourne, Australia, is bringing its successful software business to the...
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START TO FINISH: WHAT INSPIRES EXECS
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Marc Halperin: Resident F&B Expert
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Ones to Watch