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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
BK Serves Up Fresh Menu, Celebrity Ad Campaign
Exciting things are happening at Burger King restaurants nationwide.
Frontline’s Box System Saves Time, Oil Costs for BK
Frontline International’s patent-pending Box System for Standard Packaged Oil, winner of a 2012 Kitchen Innovations Award from the National Restaurant...
NFA Endorses SIB, Helping BK Franchisees Save Money
SIB Development & Consulting, a company that helps businesses save money on their recurring expenses, today announced it has been named an endorse...
Burger King Will Share Luck of the Irish with Free Fries
Burger King Corp. is celebrating St. Patrick’s Day with free fries for everyone in America.
BK Unveils Chef’s Choice Burger Collection
Burger King Corp. today unveiled the latest fire-grilled triple-threat on BK restaurant menus nationwide–the new BK Chef’s Choice burger collection.
BK Racing Team Heats Up the Track
Burger King Corp.
Archway Acquires Marketing Provider Synq Solutions
Archway, a leader in marketing logistics and fulfillment services, announced today that it has acquired Synq Solutions, Inc. (Synq).
Penguin in NY Aquarium to Get a Name, Courtesy of BK
The BK Crown Program at Burger King is continuing its endeavor to inspire children’s imaginations and empower them to learn more about important cause...
Liberty Restaurant Group Steps Up BK’s Charity Efforts
Closing out 2011, Liberty Restaurant Group's (LRGBK) annual Christmas Party was about more than just recognizing Burger King team members and general ...
Bacon, Cheddar Atop BK's New Toppers Burger
Burger King restaurants added a new layer of flavor to their value offerings with the new Bacon and Cheddar BK Toppers Burger, its newest flame-grille...
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