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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
With the King Out of the Way, BK Offers New Crown to Kids
Burger King announced today a revamp of its kids’ meal option, launching the BK Crown Program for kids that updates its packaging and signature cardbo...
BK Beefs Up Menu With Chef’s Choice Burger
Burger King unwrapped the new BK Chef’s Choice burger, its new premium, flame-grilled beef sandwich, appearing on menus nationwide.
Technomic Aims to Help Operators Get Into BRIC
In an industry where domestic growth has been elusive, U.S.-based restaurant chains are attempting to evolve into truly global brands, reaching emergi...
May Be End of Summer, But BK Banks on New Soft Serve
Burger King Corp.
Fast Food Still Gets the Love on Social Media
Despite the negative headlines that the fast food industry tends to generate, a new report shows that the vast majority of opinions about the industry...
BK Joins Oatmeal Trend, Serves Quaker Oats
Quaker Oats hit the quick-serve market Monday with Burger King’s addition of Quaker Oatmeal to its breakfast menu.
Burger King Rolls out Beef, Chicken Minis
Burger King Corp. is teaching the important skill of sharing with the rollout of BK Minis.
BK Backs New National Kids Meal Program
It wasn’t Bring Your Child to Work Day, but that’s certainly what it felt like at the launch of the National Restaurant Association’s new healthy kids...
Fast Food Closing in on Full Service in Customer Satisfaction
The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.
McDonald's Tops BK, But Wendy's Still Has Most Buzz
For the first time since September, McDonald’s surpassed Burger King as a more “buzzed about” burger brand—but it’s still second to Wendy’s.
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