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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
No Hammer Necessary: BK Teams with 'Thor'
Burger King Corp.
18 Bankrupt BK's Up For Sale in Dallas
Burger King Stacks Its Patties by the Dollar
Burger King Corp. is offering guests the popular combination of flame-broiled beef, bacon, and cheese starting at only $1.
Burger King Shakes Up Marketing, Operations
Burger King Corp.
Report: Keep It Simple, Like Subway
Subway was the top quick serve in a recent study measuring consumer perceptions of the “simplicity” of various brands.
St. Louis BK Franchisee Lends Hand to Local Cause
Burger King was named title sponsor for HopeFest, an annual event benefiting HavenHouse St. Louis.
Burger King Franchisee Finds Funding for Three New Stores
United Capital Business Lending, a subsidiary of BankUnited, announced that it is providing $1.2 million in financing to multiunit Burger King Franchi...
Fans Eat Free Whoppers
In an effort to continue demonstrating their hunger for community involvement Burger King franchisee Liberty Restaurant Group (LRG) wanted to give its...
Meat Be Gone
Tender Greens, a Southern California–based quick-serve chain that offers an array of organic and healthy items, recently launched a Meatless Monday ca...
The Season of Giving Spreads to Facebook
It’s the season of giving, and some brands are letting their customers take giving to the digital environment they spend so much time in—Facebook.
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Denise Lee Yohn: QSR’s Marketing Guru
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In the Store
START TO FINISH: WHAT INSPIRES EXECS
Women in Foodservice
Food & Beverage
Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
Find a Supplier
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Ones to Watch