industry headlines

Chipotle to Bring Food, Music, Art to Chicago in October

2011-08-15 Chipotle Mexican Grill will host its first-ever festival celebrating food, music, and ideas on October 1 in Chicago’s Lincoln Park.

Chipotle Rewards Gold with Green

2011-07-01 A four day-old baby, appropriately dubbed “Our Four Day Old Burrito,” was chosen as the winner of Chipotle Mexican Grill’s “Wrap What You Love” contes...

Exclusive First Peek! Fast-Casual Top 100

2011-05-13 Last week QSR's in-house fast-casual expert, George Green, snagged the interview of the season with Darren Tristano, executive vice president at leadi...

Elite Chipotle Club Adds 200th Member

2011-04-14 Chipotle Mexican Grill’s co-CEOs Steve Ells and Monty Moran announced the promotion of the company’s 200th Restaurateur, a position reserved for its m...

Chipotle Reveals Asian Concept

2011-04-12 Chipotle Mexican Grill unveiled additional details for its new restaurant concept slated to open this summer.

Chipotle Chooses Rokkan for Digital Campaign

2011-04-04 Chipotle Mexican Grill has chosen Rokkan, a New York-based digital agency, for several digital marketing and brand awareness initiatives for 2011.

Chipotle as Good as Gold for the Next Four Months

2011-03-01 Chipotle Mexican Grill began celebrating the 18th anniversary of its focus on using high-quality ingredients by wrapping its burritos in gold. Beginni...

The Surprise in Chipotle’s Test Kitchen

2011-02-22 Nate Appleman was working at A16 in San Francisco when, one day in early September, a man named Phil Petrilli decided to introduce himself to the chef...

Results Are In for Chipotle

2011-02-11 Chipotle Mexican Grill reported financial results for its fourth quarter and full year ending December 31, 2010, including a 24.5 percent revenue incr...

Starbucks Twice as Good as McDonald's in Media Impact

2010-12-08 Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report.