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At some of the nation’s top music festivals, aspiring lifestyle brands hustle to feed the masses—and to capture the benefits of connecting with a plugged-in, overwhelmingly Millennial crowd.
Courting the Mysterious Millennial
New data show that Gen-Y consumers aren’t averse to brand loyalty; they just require a special approach.
Next-Gen Ice Cream Brand Coolhaus Debuts in Kroger
Los Angeles–based sweets brand Coolhaus has extended its customer reach through a new partnership with Kroger grocery stores.
Coolhaus Celebrates Five Years
In 2009, Natasha Case had a vision.
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