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Built by Design
American fare is a natural for build-your-own brands.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Popular Menu Proteins
Operators look to natural meat and meat alternatives to stand out from competitors.
Even without the white tablecloths, quick-serve brands are beginning to rival fine-dining establishments.
Brewed to Perfection
Craft beers help national restaurants give their menus a local feel.
Sacre Bleu, Cheese!
There’s one ingredient that can take your concept from fast food to fancy food quick. It’s blue cheese.
The Counter to Take Build-Your-Own Burgers to Mexico
The Counter Custom Built Burgers announced a new deal with Restaurantes de Marcas Gastronomicas to become the first build-your-own-burger concept in M...
The Counter Named on Forbes’ Most Promising Companies List
The Counter Custom Built Burgers is pleased to announce that it has been named on Forbes’ second annual list of America’s Most Promising Companies.
The Counter Serves Up New President, COO
The Counter Custom Built Burgers, the innovative build-your-own-burger concept known for its variety of toppings and more than 300,000 possible burger...
The Counter Adds RTI’s Total Oil Management Solution
Franchisees of The Counter are loyal clients of Restaurant Technologies, Inc., and recently added the company’s new fryer filtration monitoring techno...
The Counter to Build Burgers in Middle East, U.K.
The Counter Custom Built Burgers, the popular build-your-own-burger restaurant that offers more than 300,000 possible combinations, and Americana Grou...
The Counter Buys Back Honolulu Unit
The Counter announced the buyback of The Counter Honolulu from co-owner DK Kodama.
The Counter's 6th Northern California Location Set to Open
The Counter Custom Built Burgers, a premium burger concept known for offering more than 300,000 possible combinations, will open its sixth Northern Ca...
Don't Want a Bun? Try a Burger in a Bowl
The Counter launches new line of “Signature Burgers in a Bowl,” including the Garden Bowl, the Counter Cobb, and the Southwestern.
R&D, Marketing Come Together at The Counter
Burger chain uses Market Selection program to draw customers and test ingredients it hopes to add to the permanent menu.
Two New Franchisees Under The Counter
Burger concept signs franchise agreement to bring nine units to Los Angeles and Las Vegas.
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