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How to Refresh a Legacy Brand
An inside look at how Cousins Subs reinvented itself after 44 years.
Start to Finish: Christine Specht-Palmert
For Christine Specht-Palmert, CEO of Cousins Subs, the business is in her blood. Find out what keeps this second-generation executive going.
Can The Drive Thru Be Saved?
No, the drive thru isn’t going anywhere. But the traditional drive-thru model is up against some major threats as it moves into the future.
The Women of Foodservice
Today’s top female executives share the five best lessons they’ve learned throughout their careers.
A Family Affair
Women leave lasting legacies at their family-owned brands.
Get Ready for Prime Time
CEOs find marketing success in the mirror.
Buyer Beware for Supply Chain Management
Finding trustworthy food suppliers is an ongoing job for operators looking for new or better products.
Is Your Brand Star Struck?
Aligning with celebrities can help brands shine bright, provided the operation doesn’t get caught up in their glare.
The Secrets to Avoiding Bad Partnerships
Business partnerships can help quick-serve entrepreneurs make big profits, but if everyone’s expectations aren’t clear, they can ruin relationships—and businesses.
Say This, Not That
Leveraging social media networks to your advantage relies heavily on saying and doing the right things.
Cousins Brings in the Brisket
Cousins Subs adds two mouthwatering sub sandwiches to its menu for a limited time—the Wisconsin Brisket & Cheddar and the BBQ Brisket & Chedda...
Cousins Subs Helping Fight Childhood Cancer
Cousins Subs and the Vince Lombardi Cancer Foundation (VLCF) invite the community to join their team in raising $50,000 to fight childhood cancer thro...
Cousins Subs Awards Loyal Guest Water Park Experience
Cousins Subs and Noah’s Ark Water Park—two iconic Wisconsin-based companies—teamed up for the first year to bring fans the ‘45 Days of Better’ sweepst...
Cousins Celebrates 45th Anniversary
Cousins Subs celebrates 45-year legacy of serving quality sub sandwiches with ingredients sliced deli-fresh and grilled subs made to order on its sign...
Cousins Subs to Introduce 'Big Cheese' Sub at Summerfest
Cousins Subs to debut limited-edition “Big Cheese” sub exclusively at Summerfest 2017. ...
Reinvigorated Cousins Subs Ready to Expand Network
Cousins Subs expands franchise network in Wisconsin and Illinois as part of rebranding and growth strategy.
Cousins Subs Signs with Green Bay Packers for 3 Years
Cousins Subs has entered into a three-year partnership with the Green Bay Packers—uniting two of Wisconsin’s legacy brands to offer fans the ultimate ...
Cousins Subs Grills Up New Barbecue Sandwiches
Cousins Subs is serving new limited-time-only sub sandwiches, the Barbecue Steak and Barbecue Chicken.
Cousins Subs Reveals Big Rebrand, Growth Initiative
Cousins Subs announced that it is implementing a large-scale rebranding initiative as part of its overall growth strategy.
Cousins and Coca-Cola Invite Customers to Roll in the Dough
Cousins Subs and Coca-Cola are baking up $10,000 for one lucky winner of the Rollin’ In The Dough contest.
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START TO FINISH: WHAT INSPIRES EXECS
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