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How to Refresh a Legacy Brand
An inside look at how Cousins Subs reinvented itself after 44 years.
Start to Finish: Christine Specht-Palmert
For Christine Specht-Palmert, CEO of Cousins Subs, the business is in her blood. Find out what keeps this second-generation executive going.
Can The Drive Thru Be Saved?
No, the drive thru isn’t going anywhere. But the traditional drive-thru model is up against some major threats as it moves into the future.
The Women of Foodservice
Today’s top female executives share the five best lessons they’ve learned throughout their careers.
A Family Affair
Women leave lasting legacies at their family-owned brands.
Get Ready for Prime Time
CEOs find marketing success in the mirror.
Buyer Beware for Supply Chain Management
Finding trustworthy food suppliers is an ongoing job for operators looking for new or better products.
Is Your Brand Star Struck?
Aligning with celebrities can help brands shine bright, provided the operation doesn’t get caught up in their glare.
The Secrets to Avoiding Bad Partnerships
Business partnerships can help quick-serve entrepreneurs make big profits, but if everyone’s expectations aren’t clear, they can ruin relationships—and businesses.
Say This, Not That
Leveraging social media networks to your advantage relies heavily on saying and doing the right things.
Cousins Subs Signs with Green Bay Packers for 3 Years
Cousins Subs has entered into a three-year partnership with the Green Bay Packers—uniting two of Wisconsin’s legacy brands to offer fans the ultimate ...
Cousins Subs Grills Up New Barbecue Sandwiches
Cousins Subs is serving new limited-time-only sub sandwiches, the Barbecue Steak and Barbecue Chicken.
Cousins Subs Reveals Big Rebrand, Growth Initiative
Cousins Subs announced that it is implementing a large-scale rebranding initiative as part of its overall growth strategy.
Cousins and Coca-Cola Invite Customers to Roll in the Dough
Cousins Subs and Coca-Cola are baking up $10,000 for one lucky winner of the Rollin’ In The Dough contest.
Cousins Subs Awards $20,000 to Four High School Athletes
Wisconsin-based Cousins Subs and its Make It Better Foundation awarded four Wisconsin high school seniors with $20,000 in scholarships as part of its ...
'Holy Guacamole!' Cousins Subs Serves Two New LTOs
Cousins Subs introduces two limited-time-only sub sandwiches: the Chicken Bacon Guacamole and Turkey Bacon Guacamole.
Cousins Subs Awards Wisconsin Fan with Basketball Prize
Cousins Subs and UW Athletics partner to award longtime Badger fan and cancer survivor with ‘Big Red’ experience.
How Facebook Drives One Franchisee's Philanthropy
When Keith Novotny saw a post on Facebook about local teen Kyle Koenig’s battle with bone cancer, he was incited to help.
Cousins Subs, Milwaukee Bucks Award 'Super Sub'
Cousins Subs and the Milwaukee Bucks joined efforts, on and off the bench, to award a once-in-a-lifetime fan experience to the Cousins ‘Super Sub’ pro...
Cousins Gifts $3,600 to Three Wisconsin Nonprofits
As part of its quarterly charitable giving, the Cousins Subs Make It Better Foundation has gifted a total of $3,600 in grants to three nonprofit organ...
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