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How to Get Franchisee Satisfaction
The franchisee/franchisor relationship doesn’t have to be strained. Just follow these tips from those who do it best.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
A Better (Butter) Burger
How Culver’s matured from regional player to national brand and captured $1 billion in sales.
A Big Thanks
Culver’s recognizes its suppliers and local communities by donating to the Future Farmers of America.
The Customer Service Five
These five common ingredients are found in some of the industry’s most successful customer-centric brands.
Winning the Blame Game
Critics say fast food is partly to blame for the growing obesity epidemic. Here’s how the industry can start to prove critics wrong.
The Changing of the Guard
Having a CEO succession strategy can ensure that quick-serve companies don’t miss a beat when their top executives split.
Market Research Tools Get Futuristic
Quick-service brands are ditching traditional market research in favor of new technologies to gather real-time customer feedback.
How to Find the Right Market
Quick-serve real estate managers are using cloud-based technology and geographic data to help them know every detail about new markets.
The State of Snacks
Quick serves are in position to satisfy nibbling consumers.
For Culver's, Instagram Proves Powerful Marketing Platform
What do "Titanic," "Game of Thrones," and "Mary Poppins" all have in common?...
Satisfaction Up Among Foodservice Franchisees
According to the “2013 Guide to Today’s Top Franchises,” published annually by market research firm Franchise Business Review, franchisee satisfaction...
Culver's Closes a Year of Expansion and Reimaging
The Midwest-based Culver's restaurant chain added 28 new restaurants in 2012, including its first venture into South Carolina.
Culver's Goes Elfspotting This Holiday Season
Sprinkling magic into this holiday season, Culver's is inviting guests to share photos of themselves with the ultimate holiday merrymaker, an elf, for...
Culver's Opens Shop for 470th Time
The Midwest-based Culver's Restaurant chain known for its Butterburgers and fresh frozen custard opened its 470th restaurant on November 5.
Culver's Unveils New Fall LTO Menu
Culver's is updating its menu this fall with the introduction of six new limited-time-only menu items.
New Culver's Website Adapts to Any Device
Culver's launched a new website, www.culvers.com, to offer every guest a handcrafted Culver's experience that reflects and communicates the “Welcome t...
Culver's Launches New TV Ad Spot
Culver's latest "Welcome to Delicious" TV spot, "Naturally Tender," is now airing and highlights Culver's all-natural, antibiotic-free Chicken Tenders...
Culver’s Scholarship Program Awards Team Members
Culver's VIP (Very Important Partners) Scholarship Program has awarded $295,000 to further the education of 246 team members nationwide in 2012.
Culver's Celebrates Flavor of the Day
To celebrate its frozen custard Flavor of the Day program, Culver's today launched a new "Welcome to Delicious" integrated marketing campaign that fea...
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