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How to Age Gracefully
The pros and cons of getting old as a brand.
The Big Reveal
Dairy Queen franchisee Laura Maier talks about how franchisees can leverage the community to launch a brand that is new to the area.
Build the Buzz
National TV spots spark consumer excitement in new markets.
From Fast Food to Fan Food
Dairy Queen’s new ad campaign puts the spotlight on something other than ice cream.
Tap Into the Network
Women in foodservice—and the brands they work for—benefit from connections, experiences networking groups offer.
The Dairy King
COO Jean Champagne is responsible for hitting Dairy Queen’s international expansion goals two years early.
Why Corporate Responsibility is Part of Your Job
As quick-serve CEOs become more engaged in corporate social responsibility, they may find the real beneficiaries are their own companies.
5 Must-Haves for Social Marketing Success
Learn how to stretch your marketing dollars by integrating social media with traditional marketing strategies.
Charitable Giving Isn't an Option, Consumers Say
Consumers expect foodservice businesses to take a stand and support a cause—even if business is hurting.
Reflecting on a decade of franchisee-franchisor litigation provides important insight. What can you learn?
DQ Opens First International Treatworks
The first international DQ Treatworks location has opened in Mexico, the first of five DQ treat destinations planned over the next three years.
Dairy Queen Partners with Nickelodeon to Promote New Online Kids Site
In conjunction with its new web site, www.thedqlab.com, Dairy Queen is launching a new kids club for children ages three to twelve.
DQ Raises $114K for Charity
Free soft-serve ice cream cones added up to big results for Children’s Miracle Network, as Dairy Queen locations nationwide raised more than $114,000 during Free Cone Day.
DQ Looks to Increase Food Cred
Dairy Queen, long known for its treats, is making a move to improve its food standing, better to compete with the likes of McDonald's and Hardee's.
DQ Opens First Grill and Chill Outside North America
According to DQ, Bahrain was chosen as the first market for international expansion because the Middle East has the largest number of Dairy Queen restaurants outside of the U.S. and Canada.
Proceeds to Benefit Local Children’s Miracle Network hospitals
Dairy Queen® has teamed up with Children’s Miracle Network to encourage customers to wear their hearts on their sleeves – or in this case, their wrists.
DQ Blizzards Benefit Children's Miracle Network
Dairy Queen continues to bolster its Blizzard of the Month program, with the Brownie Batter Blizzard on the menu for August. Proceeds from the sale will benefit Children’s Miracle Network.
DQ Joins Coffee Movement
Dairy Queen will introduce a "MooLatté" frozen blended coffee drink line made with coffee, ice, and DQ soft-serve ice cream.
DQ Rolls Out Innovative Blizzard Flavor
Dairy Queen will introduce the flavor profile of a Chocolate French Silk pie into its Blizzard line.
DQ Targets Tweens with Treat Program
As part of its program to appeal to pre-teen kids, frozen-treat maven Dairy Queen will launch a bubble gum Blizzard with Bubble Tape.
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