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El Pollo Loco
El Pollo Loco
How to Become an Elite Restaurant Brand
Dreaming of your brand joining the QSR 50? These three milestones will help get you there.
Inside the New Quick-Serve Kitchen
Think culinary innovation is limited to full service and fast casual? Think again. These five chefs are rewriting the rules of menu development.
A focus on fresh brings out the best in fruits and vegetables.
How to Ace Site Selection
An El Pollo Loco franchisee talks about how his experience in real estate informed his growth as a quick-serve operator.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
Poultry Goes Premium
With sophisticated menu items, upgraded interiors, and a laser focus on the customer experience, the chicken segment is moving upmarket.
Leveraging Franchisee Diversity
Minority franchisees bring new opportunities to the table for quick serves, but the hurdles they face require creativity on the part of the franchisor.
Rise of Interim CEOs
Many quick-serve companies are turning to interim executives for change and growth. But is temporary leadership a permanent fix?
Fire Up the Grill
The success of KFC’s Kentucky Grilled Chicken signals that grilled menu items could be taking over for fried food.
Incentives for Green
Senior finance executives should take advantage of tax incentives that are available for green building initiatives.
El Pollo Loco Adds Taco Platters for a Limited Time
El Pollo Loco, the nation’s leading fire-grilled chicken chain, announced Monday the release of its new taco platters, available for a limited time.
El Pollo Loco Turns Up Digital Efforts, Including New Loyalty
El Pollo Loco announced the launch of several new digital initiatives including an all-new loyalty program called Loco Rewards, a completely redesigne...
El Pollo Loco Hosting Annual Grill Master Challenge
El Pollo Loco announced the company is bringing back its annual Grill Master Challenge.
El Pollo Loco Unveils New Layered Avocado Salads
El Pollo Loco announced the introduction of four new Layered Avocado Salads, available for a limited time.
El Pollo Loco Debuts in Watauga, Texas
El Pollo Loco, the nation's leading fire-grilled chicken chain, opened its newest restaurant in Watauga, Texas, today.
El Pollo Loco Announces New Development Incentives
El Pollo Loco announced a new development incentive program to drive accelerated growth and penetration in new markets.
El Pollo Loco to Open 13 New Restaurants in Texas
El Pollo Loco, the nation’s leading fire-grilled chicken chain, announced it has expanded its franchise development deal with Chicken Time Holdings, L...
El Pollo Loco Reports 7.2 Percent Revenue Increase
El Pollo Loco Holdings, Inc. announced financial results for the 13-week period and 52-week period ended December 28, 2016.
Baja Shrimp is Back at El Pollo Loco
El Pollo Loco announced the return of fan favorite Baja Shrimp, featured in four new, hand-crafted items.
El Pollo Loco Honors LA Roots with New Campaign
El Pollo Loco announced the launch of its new “Road to Authenticity” creative campaign.
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