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How to Age Gracefully
The pros and cons of getting old as a brand.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Bird is the Word
Long an American staple, fried chicken today is getting more creative.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Holding It Together
Packaging innovation in nontraditional venues drives change across the industry.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
Poultry Goes Premium
With sophisticated menu items, upgraded interiors, and a laser focus on the customer experience, the chicken segment is moving upmarket.
All the World’s Your Stage
An online presence can be a boon to business and give quick serves global appeal. But it also has the power to haunt them.
Africa: The Final Frontier?
With many international markets growing increasingly saturated with U.S. quick-serve brands, Africa could become the next growth target.
David Novak’s Global Vision
How the CEO and chairman of Yum! Brands is still dedicated to growing the world’s leading restaurant brand.
KFC Debates: Should Foods Touch or Not?
It’s the meal that inspired the signature routine for one of America’s most famous comedians.
Mobile CRM Provider Punchh Inks First-Ever Int'l Deal
Punchh will implement its mobile CRM suite throughout QSR International’s enterprise.
NPD: Consumer Habits Shouldn’t Stop Brand Innovation
Despite buzz around the industry surrounding Millennials’ desire for new and adventurous foods, a recent report from The NPD Group found that more tha...
KFC Wants to Know: #HowDoYouKFC?
KFC is tuning into the needs of its consumers, new and old.
KFC Comes to Aid of Busy Families with Festive Feast
KFC’s Festive Feast is back this holiday season, giving busy families an easy dinner solution.
KFC Honors the Colonel with Charity Auction
Colonel Harland Sanders' commitment to helping others was legendary for the KFC brand.
KFC Ups Commitment to Snacking with Go Cup
Life has never been more hectic, and today’s on-the-go consumers are hungry for a better way to snack.
KFC Among U.S. Brands that Dominate Chinese Market
Millward Brown has announced the 20 most powerful brands in China, a list dominated by U.S. brands and led by KFC.
KFC Gives Bite-Sized Chicken a Hot and Spicy Kick
Last summer, KFC changed the game for bite-sized chicken with its successful introduction of Original Recipe Bites.
KFC Brings Summer Sandwich Back to Canada
Summer is the season of blockbusters, so it’s only fitting that KFC Canada is brings its hot and spicy Zinger Double Down sandwich back to Canada for ...
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Consolidated Chemical Works Donates Cleaning Products
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Ones to Watch