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2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
How to Age Gracefully
The pros and cons of getting old as a brand.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Bird is the Word
Long an American staple, fried chicken today is getting more creative.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Holding It Together
Packaging innovation in nontraditional venues drives change across the industry.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
Poultry Goes Premium
With sophisticated menu items, upgraded interiors, and a laser focus on the customer experience, the chicken segment is moving upmarket.
All the World’s Your Stage
An online presence can be a boon to business and give quick serves global appeal. But it also has the power to haunt them.
Africa: The Final Frontier?
With many international markets growing increasingly saturated with U.S. quick-serve brands, Africa could become the next growth target.
KFC's Secret Recipe Moves to Secure Vault
Media will get a tour of the vault at today's value menu luncheon.
No Trans Fat in the Colonel's Kitchens
KFC spots will highlight its "cook in every kitchen" philosophy to publicize its new fresh campaign.
One Year of Free Food
KFC's contest challenges consumers to show their family traditions in order to win.
Team KFC Goes to the Super Bowl
KFC is the official sponsor of this year's NFL Playoffs and Super Bowl.
Yum! Restructures, Cuts Hundreds of Jobs
The company will cut its company-owned KFC and Pizza Hut stores from 20 percent to 10 percent.
KFC Picks Hitmaker
The Hitmaker song contest winner, Sorrow's Child, wins a home recording studio and his song on iTunes.
KFC Launches New Menu Items
KFC Hawaii will be the first franchise in the U.S. to introduce the new Zinger chicken sandwich and the Fruit Fizz.
KFC Looks to Raise World Hunger Awareness
The chain is offering to donate $20,000 to world hunger relief efforts if anyone mentions the pressing issue during Tuesday's nationally televised presidential debate.
KFC Offers $10 Value Meal
It includes seven pieces of Original Recipe Chicken, one large home-style side, and four flaky buttermilk biscuits.
Yum! Voluntarily Posts Calorie Counts
All five brands in the company will begin the menuboard changes this year in company-owned stores and will finish by the end of 2010.
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Ones to Watch