industry headlines

KFC Enters Basketball Partnership

2008-05-08 As part of the marketing initiative, KFC will launch a "Taste the Game" campaign, which will include a new box meal to coincide with the 2008 NBA Playoffs.

Fast Food Named One of the Fastest Growing Industries

2008-04-21 According to the 2008 BrandZ Top 100 Most Powerful Brands, the industry category continues to be one of the fastest growing in terms of brand value growth, rising by 27 percent over last year.

Live From the Floor: Wincor Aims to Create Competition in U.S. Quick-Serve Technology

2008-01-30 As the No. 1 POS provider in Europe, Wincor Nixdorf is probably the biggest technology solutions company that you've never heard of. Tad Shepperd, the company's vice president of U.S. retail, is ready to change that.

KFC Foundation to Award College Scholarhsips

2008-01-23 The non-profit foundation will award 100 scholarships worth up to $20,000.

KFC Reveals Super Bowl Marketing Campaign

2008-01-22 In order to promote its newest menu item, the hot wings, KFC is cooking up a big-dollar philanthropic offer for this year’s Super Bowl...

KFC Canvases Manhattan Streets

2007-11-08 The chicken quick-service will launch a high-tech ad campaign to introduce its new Triple Dip Strips to New Yorkers.

Zagat Reveals Results of Fast-Food Survey

2007-05-11 Wendy's and Panera Bread Co. are voted most popular.

Trans Fat Lawsuit Against KFC Tossed Out

2007-05-02 A federal judge on Wednesday dismissed a lawsuit brought by a doctor who accused KFC of not telling customers that it used trans fats to fry its chicken.

KFC To Switch To Oil With No Trans Fat

2007-04-30 KFC's fried chicken buckets soon will be stamped with a health message along with the famous likeness of its founder, Colonel Harland Sanders.

KFC is Buzzing Nationwide

2007-04-12 KFC makes noise with new interactive TV advertising.