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2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
How to Age Gracefully
The pros and cons of getting old as a brand.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Bird is the Word
Long an American staple, fried chicken today is getting more creative.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Holding It Together
Packaging innovation in nontraditional venues drives change across the industry.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
Poultry Goes Premium
With sophisticated menu items, upgraded interiors, and a laser focus on the customer experience, the chicken segment is moving upmarket.
All the World’s Your Stage
An online presence can be a boon to business and give quick serves global appeal. But it also has the power to haunt them.
Africa: The Final Frontier?
With many international markets growing increasingly saturated with U.S. quick-serve brands, Africa could become the next growth target.
KFC Chicken Sandwich Sweeps Taste Test
The American Tasting Institute named KFC's Original Recipe sandwich the "best" chicken sandwich among quick service restaurants.
KFC Recalls Toys
KFC Corp. is voluntarily recalling about 425,000 Tangled Treeples toys included with KFC Kids Meals after a 19-month old girl had the container from the toy stuck over her nose and mouth.
Super Seniors Sought for KFC's Colonel's Way Award
Doris Roberts, the Emmy award-winning actress, has teamed up with KFC® for its fifth annual Colonel's Way™ Award competition—a nationwide search for America's most spirited seniors.
KFC, A&W to Co-Brand 300 Restaurants
KFC Corporation and A&W Restaurants, Inc. announced May 24 that the companies plan to test 300 co-branded KFC/A&W units over the next five years.
KFC Helps in Fight Against Autism
TV's toughest mom is really a softie at heart when it comes to purple prose. The sentiments expressed by the thousands of children in KFC's "All-American Salute to Mothers" national card contest.
Global Re-Image Campaign Contemporizes Entire Look of KFC - From Logo to Restaurant Design, Advertising, Packaging, Point-of-Sale, Uniforms and More
KFC’s new re-imaging campaign has brought about great change for its restaurant logo design and advertising tactics.
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Survey Finds 'Health' Affects Preference, Not Behavior
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Ones to Watch