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How to Age Gracefully
The pros and cons of getting old as a brand.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Bird is the Word
Long an American staple, fried chicken today is getting more creative.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Holding It Together
Packaging innovation in nontraditional venues drives change across the industry.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
Poultry Goes Premium
With sophisticated menu items, upgraded interiors, and a laser focus on the customer experience, the chicken segment is moving upmarket.
All the World’s Your Stage
An online presence can be a boon to business and give quick serves global appeal. But it also has the power to haunt them.
Africa: The Final Frontier?
With many international markets growing increasingly saturated with U.S. quick-serve brands, Africa could become the next growth target.
David Novak’s Global Vision
How the CEO and chairman of Yum! Brands is still dedicated to growing the world’s leading restaurant brand.
One Tweet Could Score a Student $20K from KFC
Students: put the smart phones and digital cameras you use every day to good use.
Yum! Brands, NASCAR Drive Together Against Hunger
NASCAR driver David Gilliland was on the fast track to share the Yum! Brands, Inc.
Food News Media Debuts Fresh Bytes Newscast
Food News Media, parent of QSR and sister publication RMGTmagazine.com, debuts a new series of newscasts, Fresh Bytes, designed to get you up to date ...
New Indianapolis Unit is (LEED) Gold for KFC
A KFC restaurant in Indianapolis was awarded LEED Gold certification by the U.S. Green Building Council (USGBC).
KFC’s Olympics Search for Top Chicken Cook in SoCal
Southern Californians don't have to wait until London 2012 to get their dose of Olympic competition. Beginning Wednesday, August 31, KFC Southern Cali...
KFC Wants Your Memories of Colonel Sanders
KFC wants you … and your Colonel Sanders stories.
KFC Relaunches its Even-Bigger Grilled Chicken
KFC, the world’s most popular chicken restaurant chain, is relaunching Kentucky Grilled Chicken (KGC).
KFC Has a New Chief ... of Chicken
KFC has selected Aaron Person as the company’s first-ever chief chicken officer, a newly created position designed to serve as spokesman for the rollo...
Fast Food Closing in on Full Service in Customer Satisfaction
The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.
Henny Penny's a Star at KFC
Henny Penny Corporation has been named a recipient of the YUM Brands STAR Award.
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