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2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
How to Age Gracefully
The pros and cons of getting old as a brand.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Bird is the Word
Long an American staple, fried chicken today is getting more creative.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Holding It Together
Packaging innovation in nontraditional venues drives change across the industry.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
Poultry Goes Premium
With sophisticated menu items, upgraded interiors, and a laser focus on the customer experience, the chicken segment is moving upmarket.
All the World’s Your Stage
An online presence can be a boon to business and give quick serves global appeal. But it also has the power to haunt them.
Africa: The Final Frontier?
With many international markets growing increasingly saturated with U.S. quick-serve brands, Africa could become the next growth target.
Fast Food Closing in on Full Service in Customer Satisfaction
The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.
Henny Penny's a Star at KFC
Henny Penny Corporation has been named a recipient of the YUM Brands STAR Award.
Canadians Get Another Dose of Double Downs
Canada's most deliciously decadent and celebrated sandwich is back.
Signature Red and White Gets Green at New KFC
While the newest KFC in Indianapolis features the brand’s familiar red-and-white design scheme, it’s the color green that is really going to have peop...
KFC Opens 400th Indonesia Restaurant
Yum! Brands Inc. announced the opening of the 400th KFC franchise restaurant in Indonesia by its international division, Yum!...
KFC Keeps Sunday Traditions Alive
Kentucky Fried Chicken is launching a new 10-piece 10 Buck Sunday Bucket Deal and to promote this offer, KFC is offering 11 choirs across the country ...
KFC Sauceless Wings Prompt Search for Wet-Wipe Use
The history of hot wings is saucy, stain-filled, and sticky, but KFC is rewriting history by showing you can have the taste without the mess.
Win a KFC Scholarship Through 140 Characters or Less
KFC is taking the application process for its KFC Colonel’s Scholars program to the “Twitterverse” with a Web 2.0 spin.
Historic KFC Stores Close in the Name of Hunger
Corbin, Kentucky, and Salt Lake City stores converted into “World Hunger Relief Kitchens,” serving free meals to in-need residents from local shelters.
KFC Packaging Goes Green
Chain's consumer-reusable food container was recently honored as a winner in the 2010 Greener Package Awards. ...
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Ones to Watch