Jump to navigation
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
How to Age Gracefully
The pros and cons of getting old as a brand.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Bird is the Word
Long an American staple, fried chicken today is getting more creative.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Holding It Together
Packaging innovation in nontraditional venues drives change across the industry.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
Poultry Goes Premium
With sophisticated menu items, upgraded interiors, and a laser focus on the customer experience, the chicken segment is moving upmarket.
All the World’s Your Stage
An online presence can be a boon to business and give quick serves global appeal. But it also has the power to haunt them.
Africa: The Final Frontier?
With many international markets growing increasingly saturated with U.S. quick-serve brands, Africa could become the next growth target.
KFC's New Breadless Sandwich Gets Attention
The KFC Double Down, a sandwich with two chicken filets that take the place of bread, is receiving poor reviews from health experts, but raving reviews from consumer taste buds.
Bye Bye, Bun: KFC to Launch Double Down
New bunless sandwich, with two chicken filets, two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese, and Colonel's Sauce, will roll out April 12.
Colonel Sanders Was Lost, But Now He Is Found
Kentucky KFC's bronze bust of the Colonel was stolen in January, but was recently recovered by police who will be rewarded with $500 worth of Kentucky Grilled Chicken.
KFC Asks Athletes to 'Get a Grip'
Chain adds three athlete spokesmen to promote new branded athletic grips—which promote KFC's new Boneless Filet Box.
McLane Earns Two "Vendor-Of-The-Year" Awards
The supply chain services company has worked well for two of KFC's regional franchisee associations.
Nothing Say Valentine's Day Like KFC
KFC Hawaii's “My Funny Valentine” promotion will provide 12 couples with romantic, three-course meals.
Put Out Fires with the Help of KFC
In promotion of new Fiery Grilled Wings, chain is sponsoring fire hydrants and fire extinguishers in public buildings across the country.
KFC Rolls Out NFL Promo
$5 Madden NFL Box features choice of entree, side item, and 32-ounce drink for $5.
KFC Launches Value Menu Items with 'Float Thru'
Nautical drive thru to sail on Lake Michigan during volleyball tournament.
KFC Hawaii Adds Local Flair
May's Teriyaki Chicken, a Hawaiian staple, added to Famous Bowls.
Subscribe to QSR
Health & Wellness
Back of House
In the Store
START TO FINISH: WHAT INSPIRES EXECS
Food & Beverage
Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
Find a Supplier
Wienerschnitzel Brings Back Fan-Favorite Pastrami
Free Burritos, Employee Incentives Part of Chipotle Turnaround
Topper's Creamery Offers Franchising Guarantee
Newk's Serves Up Seafood Specials for Lent
Jack in the Box Issues 'Declaration of Delicious'
Naf Naf Grill Serves Up New Couscous Dish
Starbucks Serves Trio of Molten Chocolate Specials
Fuzzy's Offers $5 Burrito & Drink Combo
Sonic Adds Green Mountain Coffee to All-Day Breakfast
Arby's Dallas Franchisee Now Targets Houston
Ones to Watch