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Inside the New Quick-Serve Kitchen
Think culinary innovation is limited to full service and fast casual? Think again. These five chefs are rewriting the rules of menu development.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
How to Age Gracefully
The pros and cons of getting old as a brand.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Bird is the Word
Long an American staple, fried chicken today is getting more creative.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Holding It Together
Packaging innovation in nontraditional venues drives change across the industry.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
Poultry Goes Premium
With sophisticated menu items, upgraded interiors, and a laser focus on the customer experience, the chicken segment is moving upmarket.
KFC Expands by 721,000 Square Feet
The new KFC Yum Center is slated to open this fall in downtown Louisville.
KFC Changes its Iconic Bucket
And its for a good cause. Find out what issue has the brand transforming its buckets, headquaters, and the Kentucky capitol.
KFC's New Breadless Sandwich Gets Attention
The KFC Double Down, a sandwich with two chicken filets that take the place of bread, is receiving poor reviews from health experts, but raving reviews from consumer taste buds.
Bye Bye, Bun: KFC to Launch Double Down
New bunless sandwich, with two chicken filets, two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese, and Colonel's Sauce, will roll out April 12.
Colonel Sanders Was Lost, But Now He Is Found
Kentucky KFC's bronze bust of the Colonel was stolen in January, but was recently recovered by police who will be rewarded with $500 worth of Kentucky Grilled Chicken.
KFC Asks Athletes to 'Get a Grip'
Chain adds three athlete spokesmen to promote new branded athletic grips—which promote KFC's new Boneless Filet Box.
McLane Earns Two "Vendor-Of-The-Year" Awards
The supply chain services company has worked well for two of KFC's regional franchisee associations.
Nothing Say Valentine's Day Like KFC
KFC Hawaii's “My Funny Valentine” promotion will provide 12 couples with romantic, three-course meals.
Put Out Fires with the Help of KFC
In promotion of new Fiery Grilled Wings, chain is sponsoring fire hydrants and fire extinguishers in public buildings across the country.
KFC Rolls Out NFL Promo
$5 Madden NFL Box features choice of entree, side item, and 32-ounce drink for $5.
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