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How to Age Gracefully
The pros and cons of getting old as a brand.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Bird is the Word
Long an American staple, fried chicken today is getting more creative.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Holding It Together
Packaging innovation in nontraditional venues drives change across the industry.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
Poultry Goes Premium
With sophisticated menu items, upgraded interiors, and a laser focus on the customer experience, the chicken segment is moving upmarket.
All the World’s Your Stage
An online presence can be a boon to business and give quick serves global appeal. But it also has the power to haunt them.
Africa: The Final Frontier?
With many international markets growing increasingly saturated with U.S. quick-serve brands, Africa could become the next growth target.
David Novak’s Global Vision
How the CEO and chairman of Yum! Brands is still dedicated to growing the world’s leading restaurant brand.
Colonel Sanders Was Lost, But Now He Is Found
Kentucky KFC's bronze bust of the Colonel was stolen in January, but was recently recovered by police who will be rewarded with $500 worth of Kentucky Grilled Chicken.
KFC Asks Athletes to 'Get a Grip'
Chain adds three athlete spokesmen to promote new branded athletic grips—which promote KFC's new Boneless Filet Box.
McLane Earns Two "Vendor-Of-The-Year" Awards
The supply chain services company has worked well for two of KFC's regional franchisee associations.
Nothing Say Valentine's Day Like KFC
KFC Hawaii's “My Funny Valentine” promotion will provide 12 couples with romantic, three-course meals.
Put Out Fires with the Help of KFC
In promotion of new Fiery Grilled Wings, chain is sponsoring fire hydrants and fire extinguishers in public buildings across the country.
KFC Rolls Out NFL Promo
$5 Madden NFL Box features choice of entree, side item, and 32-ounce drink for $5.
KFC Launches Value Menu Items with 'Float Thru'
Nautical drive thru to sail on Lake Michigan during volleyball tournament.
KFC Hawaii Adds Local Flair
May's Teriyaki Chicken, a Hawaiian staple, added to Famous Bowls.
KFC Announces Charitable Design Winners
Winners of the chain's Chari-T's campaign designed shirts to benefit college scholarship fund.
Votes Are In, The Colonel Stays
KFC's efforts to create a new icon for its grilled chicken menu prompted a strong response from consumers.
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Denise Lee Yohn: QSR’s Marketing Guru
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