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2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
How to Age Gracefully
The pros and cons of getting old as a brand.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Bird is the Word
Long an American staple, fried chicken today is getting more creative.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Holding It Together
Packaging innovation in nontraditional venues drives change across the industry.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
Poultry Goes Premium
With sophisticated menu items, upgraded interiors, and a laser focus on the customer experience, the chicken segment is moving upmarket.
All the World’s Your Stage
An online presence can be a boon to business and give quick serves global appeal. But it also has the power to haunt them.
Africa: The Final Frontier?
With many international markets growing increasingly saturated with U.S. quick-serve brands, Africa could become the next growth target.
KFC Announces Charitable Design Winners
Winners of the chain's Chari-T's campaign designed shirts to benefit college scholarship fund.
Votes Are In, The Colonel Stays
KFC's efforts to create a new icon for its grilled chicken menu prompted a strong response from consumers.
KFC 'Filling Up' Tanks for Fourth
Weekend promo in support of their new Fill-Up Boxes to take place in Davenport, Iowa.
KFC Makes Another Move Into Fashion
Three consumer-designed'Chari-T'shirts will be sold on KFC.com in support of KFC's KFC Colonel's Scholars®.
Can There Really Be Two Colonels at KFC?
The fried chicken chain is searching for another colonel where else? Online.
Taking the "F" Out of KFC
The historic national rollout of KFC's newest menu innovation means free food and healthier options for customers.
In Down Economy KFC Hawaii Goes Online
The company's new online efforts are meant to attract younger customers and revive consumer spending.
KFC's New Secret? Grilled Chicken
KGC offers health-conscious customers a non-fried alternative in the Colonel's kitchen.
Green KFC-Taco Bell Cuts Water and Energy Use 30%
Solar energy and a sophisticated lighting control system are among the Northampton store's many eco-friendly features.
Attacks on Restaurants Grow 377% in 2008
Animal rights groups are growing in the U.S. and they're taking aim at quick-serves.
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START TO FINISH: WHAT INSPIRES EXECS
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Survey Finds 'Health' Affects Preference, Not Behavior
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Hourly Employment Finder Receives $100 Million Funding
Long John Silver's Prepares for Big Seafood Sales
Tijuana Flats Closes 2015 Strong, Plans to Grow
Del Taco Serves New Seafood LTOs for Lent
Unpredictable Proteins Among Expected 2016 Trends
Go Roma Launches Online Ordering and Catering
Cousins Subs Awards $20,000 in Athletic Scholarships
Popeyes Brings Back Butterfly Shrimp Tackle Box
Ones to Watch