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Tops in Translation
Three ways to ensure your international concept can successfully grow in the U.S.
The 75-Year Roller Coaster
Experts say a brand must evolve with society, the marketplace, and consumers. So how has Krispy Kreme survived for 75 years by doing the exact opposite?
Refocused strategy and energy are key to reviving a faltering quick serve.
Bigger Isn’t Always Better
Toyota was caught sacrificing quality for quantity, and its troubles should be a warning sign to quick serves looking to grow.
Krispy Kreme Cashes In on Salted Caramel Craze
Krispy Kreme is getting in on the salted caramel trend with a unique sweet and savory, soft and crunchy doughnut treat.
Krispy Kreme Celebrates Doughnut Day with Free Offer
Commemorate the sweetest day of the year with a complimentary one-of-a-kind treat from Krispy Kreme.
Fans Go on Staycation with New Krispy Kreme Doughnuts
Summer sweetness is now in season with two new sun-kissed and handpicked Key Lime treats from Krispy Kreme.
Krispy Kreme Celebrates Heroes with BOGO Deal
On April 28, people of all ages will be celebrating National Superhero Day with capes and costumes in honor of their favorite superhuman hero or villa...
Krispy Kreme Spreads the Love with Valentine's Day LTOs
Krispy Kreme Sprinkled Heart, Valentine Sprinkles, and Chocolate Iced Heart doughnuts are available now through February 14 at participating Krispy Kr...
Krispy Kreme Bakes Up Business in India
Krispy Kreme Doughnut Corporation announced that it will open its first franchise location in India on January 19 in the city of Bangalore.
Krispy Kreme Explores the Darker Side of Chocolate
Krispy Kreme is showing its appreciation for the darker side of chocolate with an assortment of new dark chocolate treats. Customers can delight in th...
Krispy Kreme Names New VP of U.S. Franchise Development
Krispy Kreme Doughnuts Inc. announced that Patricia Perry has joined the company as its new vice president of U.S. franchise development.
Krispy Kreme Celebrates One Year of Hot Light App
This holiday season, once guests have unwrapped their latest high-tech gadget, they can treat themselves to the app that keeps on giving.
Krispy Skremes Back Krispy Kreme Menu This Halloween
This Halloween, Krispy Kreme is bringing back its Pumpkin, Cobweb, and Halloween Sprinkle lineup of Krispy Skremes.
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