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Long John Silver's
Long John Silver's
Seafood gives operators a versatile protein that has a sustainable, healthful halo.
Who’s Directing the Conversation?
In today’s debates on health, wages, and other issues, parties outside the restaurant industry are trying to influence the national discussion.
Getting to the Meat of Marketing
Quick-serve brands adapt marketing strategies to highlight sustainable meat.
Baked sweets are moving out of the post-dinner shadows and into new dayparts.
The Fourth and Fifth Dayparts
Snacking habits among Americans are evolving, and quick serves are adapting their marketing and menus to accommodate.
Why the Customer is So Important to David Novak
The Yum Brands CEO tells
what drives innovation in his global food company and what he considers a “home run.”
10 Great Franchise Deals
The industry’s best franchise values.
Hunger for Change
With so many problems in the world, why are restaurants homing in on hunger relief?
Long John Silver’s Promotes Leadership Positions
Long John Silver’s recognized the contributions of three executives.
Long John Silver’s Makes Marketing Staff Changes
Long John Silver’s announced strategic additions to the corporate marketing team. Katie Rooprai was promoted to Vice President of Brand Marketing.
Beer Battered Alaskan Cod Arrives at Long John Silver’s
Long John Silver’s, known for its classic battered and hand-dipped wild-caught Alaskan whitefish, is diving into competition with an unexpected oppone...
Long John Silver's Launches Multi-Platform Campaign
Long John Silver’s this week debuted a new campaign designed to broaden the brand’s conversation with current and future customers using a variety of ...
Long John Silver's Catches Coastal Cod Sandwich
Being landlocked doesn’t mean you can’t have the fresh flavors of the ocean for summer.
Lent Specialties Evolve Beyond the Fish Stick
For a number of American consumers, fish is the word during the six-week period between Ash Wednesday and Easter Sunday.
Seafood Brands Prep for Volume, Innovation at Lent
When it comes to limited-time offers and seasonal specialties, cooler months seem to reign supreme.
Long John Silver's Prepares for Big Seafood Sales
Ash Wednesday (February 10) marks the beginning of Lent for more than 66 million Catholics in the U.S.
Long John Silver's Captain Bell Inspires Tech Platform
Humm, a technology platform that supports clients including the likes of Yale-New Haven Hospital, Marriott, and Disney, all started with the ringing o...
Long John Silver's Retains Duke Marketing to Boost Traffic
Duke Marketing LLC, a full-service marketing communications firm specializing in multi-location and franchise companies, celebrating 25 years in busin...
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