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Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Kiosks Keep Their Cool
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2016 Applied Tech Awards
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
The Top Stories of 2015
The biggest news of the year in the quick-service and fast-casual industries.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
McDonald's Happy Meal Books to Reach 50 Million
Ensuring children have access to books has proven instrumental in combating illiteracy in children in the U.S.
McDonald's Ends 2015 on a High Note
Despite some lingering doubts around McDonald’s latest turnaround effort, the fast-food titan’s fourth quarter numbers indicate it is on the rise.
McDonald's Is Bringing Cuties Back
McDonald’s is betting on a continued winning streak with the return of Cutie brand clementines to both its Happy Meals and a la carte menu.
McDonald's Unveils New, Fashionable Packaging
Starting this month, McDonald’s restaurants in the U.S. will unveil new carryout bags, fountain beverage cups, and sandwich boxes.
Donatos Exec Fills in 'The Missing Piece'
For some four decades, Jane Grote Abell has lived and breathed the Donatos Pizza culture.
So Far, McDonald's All-Day Breakfast Is a Success
An initial read on McDonald’s two-month-old all-day breakfast offering finds that, initially, the program is successful in attracting new or lapsed bu...
Thirty Las Vegas–Area McDonald's Sign with DTT
DTT announced a 30-plus McDonald’s location enterprise contract in Las Vegas, Nevada.
McDonald's Turnaround to Include Refranchising, No REIT
During McDonald’s investor meeting Tuesday, president and CEO Steve Easterbrook and members of senior management provided an update on the company's t...
McDonald's Donates $75,000 to Help Carolina Flood Victims
McDonald’s Corporation announced it will donate $75,000 to the American Red Cross for disaster relief efforts related to recent flooding in the Caroli...
McDonald's Sees 1st Quarterly Sales Increase in 2 Years
McDonald's Corporation announced results for the third quarter ended September 30, 2015.
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