industry headlines

Beverages Spur Growth for McDonald's in Q2

2012-07-23 During McDonald’s second-quarter earnings call, CEO Don Thompson told investors the quick serve is growing market share through innovative beverage pr...

Bacon Sundae Boosts BK's Quality Perception

2012-06-28 Burger King's new summer menu of barbecue offerings and a much-talked-about bacon sundae dessert, which debuted in the U.S.

McDonald's Named Most Effective Brand

2012-06-18 For the second year in a row, fast food giant McDonald's was named the most effective brand in the Effie Effectiveness Index, which was released today...

McDonald’s Selects HME as Supplier of the Year

2012-06-07 McDonald’s selected HM Electronics, Inc. (HME) as its 2011 Equipment Supplier of the Year.

National Pork Board Disappointed by McDonald’s

2012-06-06 The president of the National Pork Board said Thursday he is disappointed in the announcement earlier in the day by McDonald’s Corp.

HSUS Applauds McDonald's Gestation Crate Elimination

2012-06-06 The Humane Society of the United States prefers a shorter time frame but still welcomes news from McDonald’s that the company has created a definite t...

Subway Leads Industry in Familiarity, Product Quality

2012-06-04 When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a...

McDonald’s “Love Story” Wins Effie Marketing Award

2012-05-31 The 2012 North American Effie Effectiveness Index rankings were revealed May 23 at the 44th annual Effie Awards Gala.

McDonald’s Partners with Rock ‘n’ Roll Marathon Series

2012-05-29 Competitor Group, Inc., the leading media and event resource in the active lifestyle industry, today announced a partnership with McDonald’s USA as th...

Drive-Thru Performance Study 2012 Set to Launch

2012-04-25 Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quic...