industry headlines

McDonald’s Selects HME as Supplier of the Year

2012-06-07 McDonald’s selected HM Electronics, Inc. (HME) as its 2011 Equipment Supplier of the Year.

National Pork Board Disappointed by McDonald’s

2012-06-06 The president of the National Pork Board said Thursday he is disappointed in the announcement earlier in the day by McDonald’s Corp.

HSUS Applauds McDonald's Gestation Crate Elimination

2012-06-06 The Humane Society of the United States prefers a shorter time frame but still welcomes news from McDonald’s that the company has created a definite t...

Subway Leads Industry in Familiarity, Product Quality

2012-06-04 When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a...

McDonald’s “Love Story” Wins Effie Marketing Award

2012-05-31 The 2012 North American Effie Effectiveness Index rankings were revealed May 23 at the 44th annual Effie Awards Gala.

McDonald’s Partners with Rock ‘n’ Roll Marathon Series

2012-05-29 Competitor Group, Inc., the leading media and event resource in the active lifestyle industry, today announced a partnership with McDonald’s USA as th...

Drive-Thru Performance Study 2012 Set to Launch

2012-04-25 Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quic...

Burger-Crowdsourcing At McDonald's Germany

2012-04-25 Every brand dreams of creating the next big social media sensation.

NFSSC Chooses McDonald’s Strong as Keynote Speaker

2012-04-24 The National Food Service Security Council (NFSSC) is pleased to announce that Charlie Strong, U.S.