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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Harsha Agadi Named Executive Chairman of Quiznos' Board
Quiznos, one of the nation’s premier quick-service restaurant chains and pioneer of the toasted sandwich, announced it has named Harsha V.
McDonald’s to Phase Out Gestation Stalls for Pigs
McDonald's Hosts Flavor Battle National DJ Competition
A panel of celebrity DJ judges last night crowned San Francisco-based DJ Risk One as the 2012 Flavor Battle Champion.
McDonald's Premieres Chicken McBites
Beginning this January, McDonald's guests nationwide will be invited to taste McDonald's newest premium chicken offering – Chicken McBites.
New Products, Store Changes to Drive McDonald’s in 2012
McDonald's experienced big sales gains in 2011, and company officials announced during an earnings call that the brand will use new products and store...
McDonald's Offers Fruit in Every Happy Meal
Today, McDonald's restaurants of the Greater Philadelphia Region launched a new Happy Meal in support of the company's recently announced 'Commitments...
DTT Surveillance Installs 1,300+ McDonald’s Subscribers
DTT has been working closely with the McDonald’s brand since the company’s inception in 1999.
LEED Puts the "Gold" in Riverside Golden Arches
McDonald's restaurant in Riverside, California, today was awarded LEED (Leadership in Energy and Environmental Design) Gold certification.
Subway Tops 2011 in Consumer Buzz
YouGov’s BrandIndex looked back at 2011 to determine which U.S. brands had the greatest buzz.
McDonald’s Renews Olympic Sponsorship Through 2020
McDonald’s has pledged to stay at the top of its game–the Olympic games, that is.
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