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Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Kiosks Keep Their Cool
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2016 Applied Tech Awards
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
The Top Stories of 2015
The biggest news of the year in the quick-service and fast-casual industries.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
McDonald’s “Love Story” Wins Effie Marketing Award
The 2012 North American Effie Effectiveness Index rankings were revealed May 23 at the 44th annual Effie Awards Gala.
McDonald’s Partners with Rock ‘n’ Roll Marathon Series
Competitor Group, Inc., the leading media and event resource in the active lifestyle industry, today announced a partnership with McDonald’s USA as th...
Drive-Thru Performance Study 2012 Set to Launch
Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quic...
Burger-Crowdsourcing At McDonald's Germany
Every brand dreams of creating the next big social media sensation.
McDonald’s Debuts on EPA’s List of Top Green Partners
NFSSC Chooses McDonald’s Strong as Keynote Speaker
The National Food Service Security Council (NFSSC) is pleased to announce that Charlie Strong, U.S.
Metro McDonald's Launches on the Las Vegas Strip
Metro McDonald's, now open at Harmon Avenue and Las Vegas Boulevard, is a modern twist on the classic American eatery recognized worldwide.
'Business as Usual' for McDonald's Through CEO Swap
After announcing that the company’s comparable sales increased 8.9 percent in the first quarter of 2012, outgoing McDonald’s CEO James Skinner said th...
McDonald’s Celebrates Success in Green Practices Worldwide
Reusing air conditioning condensation to water plants and clean. Repurposing advertising banners into fashionable tote bags.
NY Tri State McDonald's Seek Grassroots Nutrition Programs
In response to the need for greater nutrition awareness on the community level, the New York Tri-State McDonald's Restaurant Owners are offering seed...
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Newk's Swaps Sandwich Bread for 11-Grain Wheat
Hot Italian To Host Annual Italian Festival in CA
Grabbagreen To Debut in Raleigh This Fall
Wienerschnitzel Offers Day of Free Root Beer Floats
Red Mango Donates Store to Easter Seals New York
Arby’s Reports 23 Consecutive Quarters of SSS Growth
Pollo Tropical To Expand Globally in Guyana
Captain D’s Awards Top Performing Franchisees
Taco John's Fuses Two Favorites in Quesadilla Taco
McD's Marks 4th Consecutive Quarter of Positive Sales