industry headlines

McDonald’s “Love Story” Wins Effie Marketing Award

2012-05-31 The 2012 North American Effie Effectiveness Index rankings were revealed May 23 at the 44th annual Effie Awards Gala.

McDonald’s Partners with Rock ‘n’ Roll Marathon Series

2012-05-29 Competitor Group, Inc., the leading media and event resource in the active lifestyle industry, today announced a partnership with McDonald’s USA as th...

Drive-Thru Performance Study 2012 Set to Launch

2012-04-25 Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quic...

Burger-Crowdsourcing At McDonald's Germany

2012-04-25 Every brand dreams of creating the next big social media sensation.

NFSSC Chooses McDonald’s Strong as Keynote Speaker

2012-04-24 The National Food Service Security Council (NFSSC) is pleased to announce that Charlie Strong, U.S.

Metro McDonald's Launches on the Las Vegas Strip

2012-04-23 Metro McDonald's, now open at Harmon Avenue and Las Vegas Boulevard, is a modern twist on the classic American eatery recognized worldwide.

'Business as Usual' for McDonald's Through CEO Swap

2012-04-23 After announcing that the company’s comparable sales increased 8.9 percent in the first quarter of 2012, outgoing McDonald’s CEO James Skinner said th...

McDonald’s Celebrates Success in Green Practices Worldwide

2012-04-20 Reusing air conditioning condensation to water plants and clean. Repurposing advertising banners into fashionable tote bags.

NY Tri State McDonald's Seek Grassroots Nutrition Programs

2012-04-18  In response to the need for greater nutrition awareness on the community level, the New York Tri-State McDonald's Restaurant Owners are offering seed...