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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Cities vs. States vs. You
Earlier this year, the city of Cleveland banned added trans fats at restaurants citywide.
It’s Back: McRib Hits McDonald’s Menus Nationwide
Boneless pork and barbecue-sauce-loving fans have reason to rejoice today.
McDonald's Honored for Equal Opportunity and Diversity
McDonald’s Corporation and vice chairman and CEO Jim Skinner were selected as the Lawyers’ Committee for Civil Rights Under Law’s 12th Annual A.
Technomic Aims to Help Operators Get Into BRIC
In an industry where domestic growth has been elusive, U.S.-based restaurant chains are attempting to evolve into truly global brands, reaching emergi...
McDonald's VP Added to NRA Board of Directors
The National Restaurant Association added Steven Hilton, vice president of government relations for McDonald’s Corporation, to its Board of Directors.
It's Back: McDonald's Launches 19th Season of Monopoly
The Monopoly Game at McDonald's is back in nearly 14,000 U.S.
Fast Food Still Gets the Love on Social Media
Despite the negative headlines that the fast food industry tends to generate, a new report shows that the vast majority of opinions about the industry...
McDonald's Europe Welcomes New President
McDonald's Corporation Chief Executive Officer Jim Skinner today announced that Steve Easterbrook will resign as president of McDonald's Europe effect...
Franchising Remains Dependable Growth Strategy
As the restaurant industry seeks growth during a sluggish economic recovery, a new report by Technomic and Restaurant Finance Monitor finds franchisin...
McDonald's 'Smurfs' the Earth, Plants Trees with New Promo
McDonald’s rolled out several promotional programs in conjunction with the new movie The Smurfs, one of which will invite kids to eat healthy and help...
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