industry headlines

McDonald's, Pokemon Pair Up

2011-05-26 Pokemon Black·White-themed Happy Meals arrive in participating McDonald's stores across North America beginning June 17, 2011.

McDonald's Wants Its Healthy Options to Be 'Just for You'

2011-05-12 McDonald’s is personalizing its healthy-menu efforts by launching a new “Made Just for You” platform.

McDonald's Sales Jump in U.S., Europe, Asia

2011-05-09 McDonald's Corporation announced global comparable sales growth of 6.0 percent in April. Performance by segment was as follows: U.S.

Marketing to Kids 'Stix' on Minds of Operators

2011-04-18 With family dollars and repeat business becoming more important for quick serves to capture, one company hopes its signature product will stick in the...

In Coffee, Who Has Most Loyalty? Not Starbucks

2011-04-14 While there are many millions of coffee drinkers who rely completely on Starbucks to satisfy their coffee urges, more than half of Starbucks’ customer...

McDonald's To Add 50K to Its McFamily

2011-04-04 McDonald's and its franchisees are looking to hire up to 50,000 new crew and restaurant management positions at restaurants across the country during ...

Sponsorship Could Be Solution to Crowded Ad Market

2011-03-21 Jimmy John’s and NASCAR. McDonald’s and the Olympics. Taco Bell and Major League Baseball. Papa John’s and the National Football League.

McDonald's Pledges $2 Million to Japan Relief

2011-03-15 McDonald's Corporation announced that it will contribute to the Japan disaster relief efforts with a donation of $2 million USD.

Henny Penny Equipment Recognized by McDonald's

2011-03-14 McDonald's awarded Henny Penny Corporation the 2010 Worldwide Equipment Partnership of the Year at the McDonald's Equipment Supplier Summit.

McDonald’s Announces Advancements in Sustainability

2011-03-10 McDonald's Corporation announced its Sustainable Land Management Commitment (SLMC), a significant advancement in the company's effort to ensure the fo...