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Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Kiosks Keep Their Cool
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2016 Applied Tech Awards
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
The Top Stories of 2015
The biggest news of the year in the quick-service and fast-casual industries.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
McDonald's, Pokemon Pair Up
Pokemon Black·White-themed Happy Meals arrive in participating McDonald's stores across North America beginning June 17, 2011.
McDonald's Wants Its Healthy Options to Be 'Just for You'
McDonald’s is personalizing its healthy-menu efforts by launching a new “Made Just for You” platform.
McDonald's Sales Jump in U.S., Europe, Asia
McDonald's Corporation announced global comparable sales growth of 6.0 percent in April. Performance by segment was as follows: U.S.
Marketing to Kids 'Stix' on Minds of Operators
With family dollars and repeat business becoming more important for quick serves to capture, one company hopes its signature product will stick in the...
In Coffee, Who Has Most Loyalty? Not Starbucks
While there are many millions of coffee drinkers who rely completely on Starbucks to satisfy their coffee urges, more than half of Starbucks’ customer...
McDonald's To Add 50K to Its McFamily
McDonald's and its franchisees are looking to hire up to 50,000 new crew and restaurant management positions at restaurants across the country during ...
Sponsorship Could Be Solution to Crowded Ad Market
Jimmy John’s and NASCAR. McDonald’s and the Olympics. Taco Bell and Major League Baseball. Papa John’s and the National Football League.
McDonald's Pledges $2 Million to Japan Relief
McDonald's Corporation announced that it will contribute to the Japan disaster relief efforts with a donation of $2 million USD.
Henny Penny Equipment Recognized by McDonald's
McDonald's awarded Henny Penny Corporation the 2010 Worldwide Equipment Partnership of the Year at the McDonald's Equipment Supplier Summit.
McDonald’s Announces Advancements in Sustainability
McDonald's Corporation announced its Sustainable Land Management Commitment (SLMC), a significant advancement in the company's effort to ensure the fo...
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HMSHost Debuts Empire Roadside BBQ Food Truck
Starbucks Reports Fiscal Third Quarter Growth
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