industry headlines

A New Marketing Reality

2010-03-16 Industry giants go viral with eye-catching, augmented-reality marketing promotions.

Chinese New Year Ups Global Sales for McDonald's

2010-03-08 Global comparable sales were up 4.8 percent in February, with U.S. comparable sales up 0.6 percent.

McDonald's Kicks Off Vancouver Stay

2010-02-11 Company's Olympics activities officially launched today at the McDonald’s restaurant in the Olympic Main Media Center.

Howard Making More Magic for McDonald's

2010-02-02 Dwight Howard renews agreement with company, will star in commercial with LeBron James before Super Bowl.

Twenty Years Later, McDonald's Russia Still Going Strong

2010-02-01 Moscow unit—the country's first—celebrates 20th anniversary as chain plans to move closer to 300 total locations across the country.

McDonald's Scores Lebron James Partnership

2010-01-28 Cleveland Cavaliers star agrees to multi-year deal with the company; relationship to kick off with Super Bowl ad.

McDonald's, Latin America Partner to Donate to Haiti Efforts

2010-01-15 McDonald's Corporation's $500,000 donation to be matched by Arcos Dorados, which operates almost 1,700 restaurants in Latin America.

McDonald's Shuffles Its Upper Ranks

2010-01-12 Don Thompson elected to the role of president and chief operating officer by company Board of Directors.

Golden Arches to Bring Winter Games to Life

2010-01-11 Three on-site restaurants, LTO menu options, in-store advertising, and charitable efforts to drive McDonald's Winter Olympics promotional partnership.

Philly McDonald's Now Have Mac Snack Wrap

2010-01-08 Latest addition to the Snack Wrap line available in Greater Philadelphia Region; launch to be celebrated with live music, coat drive.