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Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Kiosks Keep Their Cool
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2016 Applied Tech Awards
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
The Top Stories of 2015
The biggest news of the year in the quick-service and fast-casual industries.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
HSUS to McDonald's: Use Cage-Free Eggs
At today's annual McDonald's meeting, Humane Society will present resolution asking the chain to commit to using 5 percent cage-free eggs in the U.S.
McDonald's Honored for Work with Immigrants
The Migration Policy Institute honored McDonald’s English Under the Arches program as an exceptional immigrant integration initiative.
Maybe an Ogre Can Get Kids to Eat Healthy
McDonald's hopes so, as it plans a promotion surrounding
Shrek Forever After
that will encourage kids to eat fruits, vegetables, low-fat dairy, and fruit juices with their Happy Meal.
Bernstein-Rein Wins Big Time Webby Award
Independent marketing and communications firm Bernstein-Rein won the Webby People's Voice Award for Best Integrated Media Plan for its McDonald's Honor Angus campaign.
McDonald's Finds its Voice in Singing Competition
Three finalists from around the globe competed on Thursday for the top prize in the Voice of McDonald’s singing competition.
McDonald's Gospel Tour to Kick Off in May
The fourth year of the tour will feature new headliners and cities.
McDonald's Announces Strong Sales in First Quarter
McDonald's Corporation says that first-quarter profits are strong in 2010.
Healthy Dining Takes On McDonald's
McDonald's has joined the Healthy Dining initiative, and customers can now find and research 15 Healthy Dining-approved McDonald's items at HealthyDiningFinder.com.
McDonald's And Michelle Wie Create Winning Team
McDonald's has paired up with golfer Michelle Wie in the hopes of launching a successful campaign about celebrating success and achievement in youth education.
The Earth Gets An Hour at McDonald's
McDonald's Canada to participate in energy-saving hour on March 27, possibly saving more than 10,000 kWh in electricity usage.
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