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Fast Food Leaders Double Down on the Dollar Menu
The value wars are about to heat up in a major way.
Why 2018 Could Be McDonald's Best Year Ever
This past year has been one to remember for the fast-food giant.
McDonald's to Launch New Dollar Menu in 2018
McDonald's is returning to value with the bold menu, which includes a new chicken sandwich.
Success Secrets from the Biggest Franchisees
Inside the stories of five large franchise companies that have all scaled in very different ways.
Why the Biggest Brands Are All In On Digital Ordering
Consumer demand for convenience boosts mobile apps, kiosk tech at the major quick serves.
At McDonald's, Are Customers Still Lovin’ It?
McDonald’s is struggling to stay competitive in a changing U.S. market.
Can Baby Boomers Save the Fast-Food Industry?
The 50-plus demographic is a powerful group whose choices can have a big impact on a brand’s bottom line.
How to Fix Foodservice’s Diversity Gap
The foodservice industry might employ the most minorities, but that diversity is not reaching the top ranks. Here’s how to bridge that gap.
Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Kiosks Keep Their Cool
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
McDonald's Legendary McRib Returns in Style
Where is the McRib?...
McDonald's Elevates Chicken Welfare Standards
Saying “healthy animals provide safe food,” Bruce Feinberg, the senior director at McDonald’s responsible for Global Quality Systems, wrote an article...
McDonald’s Will Introduce a New Value Menu Next Year
McDonald’s focus on value has boosted sales in 2017, and the brand hopes to continue that momentum into next year.
McDonald’s Snapchat Hiring is Back
McDonald’s announced Tuesday its modern approach to recruiting—Snaplications—is back.
McDonald's Introduces Buttermilk Crispy Tenders, Art Posters
McDonald’s continues to make changes that raise the bar across its menu.
McDonald’s Increases Hurricane Relief Support to $2M
McDonald’s Corporation announces that it will donate $1 million to the American Red Cross in support of the relief and recovery efforts for communitie...
Will Hurricanes Halt McDonald's Sales Momentum?
It’s clear that hurricanes Harvey and Irma will dent restaurant profits around the nation.
McDonald's Bringing Bottled Coffee to Stores Nationwide
McDonald’s is taking a cue from some of the biggest coffee brands in foodservice.
Britain Workers Stage First McDonald's Strike Ever
For the first time in 43 years, McDonald’s workers in Britain staged a strike to protest pay and others issues Monday.
Capgemini Accelerates McDonald’s Digital Adoption
Capgemini, a global leader in consulting and technology services, announced that it has signed a multi-year IT strategic provider agreement with McDon...
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