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The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
McDonald's Bringing Bottled Coffee to Stores Nationwide
McDonald’s is taking a cue from some of the biggest coffee brands in foodservice.
Britain Workers Stage First McDonald's Strike Ever
For the first time in 43 years, McDonald’s workers in Britain staged a strike to protest pay and others issues Monday.
Capgemini Accelerates McDonald’s Digital Adoption
Capgemini, a global leader in consulting and technology services, announced that it has signed a multi-year IT strategic provider agreement with McDon...
McDonald's Honors Back to School with Straw Wrappers
Starting on September 1, McDonald’s customers will now receive a straw with a wrapper designed to look like a No. 2 pencil with their cold beverage.
McDonald’s Changes Meat Supply Guidelines
In response to the health risks posed by antibiotic-resistant bacteria, McDonald’s has announced it is implementing new targets for cutting antibiotic...
McDonald’s Closing Nearly 170 Restaurants in India
A franchisee dispute in India will result in 169 McDonald’s closures and potentially thousands of jobs lost as the fast food chain takes action agains...
McDonald’s to Nearly Double China Stores by 2022
McDonald’s is making a significant push in the world’s No. 2 economy.
McDonald’s Delivery Expands Global Reach to 7,800 Stores
McDonald’s delivery program is spreading across the globe.
McDonald’s Sales Soar on New Products, Discounts
McDonald’s beat Wall Street expectations in its second-quarter performance, posting a 3.9 percent U.S.
McDonald's is Releasing a One-Day Apparel Line July 26
The world was too small for just one fast-food pillowcase. Don’t want to sleep next to Colonel Sanders?...
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