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Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
New Kind of Community Service
New England–area McDonald’s franchisees give out free breakfast for new campaign.
What’s Fueling the ‘Breakfast Wars’
The morning daypart is heating up, and Taco Bell is in good position to appeal to Mexican cuisine “super fans.”
Yogurt provides operators with versatility in multiple dayparts.
McDonald’s to Nearly Double China Stores by 2022
McDonald’s is making a significant push in the world’s No. 2 economy.
McDonald’s Delivery Expands Global Reach to 7,800 Stores
McDonald’s delivery program is spreading across the globe.
McDonald’s Sales Soar on New Products, Discounts
McDonald’s beat Wall Street expectations in its second-quarter performance, posting a 3.9 percent U.S.
McDonald's is Releasing a One-Day Apparel Line July 26
The world was too small for just one fast-food pillowcase. Don’t want to sleep next to Colonel Sanders?...
McDonald's Awarding Soft Serve for Life on National Ice Cream Day
In celebration of National Ice Cream Day on July 16, McDonald’s USA is celebrating its iconic vanilla soft serve—made with no artificial flavors, colo...
McDonald's Ends Olympics Partnership
McDonald’s and the International Olympic Committee (IOC) announced that they had mutually agreed to end their partnership.
McDonald's Secret to Hiring 250,000 New People: Snapchat
McDonald’s is going on a hiring spree. The fast food chain announced Monday it expects to hire 250,000 people during the summer season.
McDonald’s Delivery Plan: 3,500 Restaurants by July
On Wednesday, McDonald’s president and chief executive officer, Steve Easterbrook, announced McDelivery on the UberEATS app has expanded to an additio...
McDonald’s Delivery Expands to Over 1,000 Restaurants
McDonald’s hinted at expanded delivery in recent months.
McDonald's Opening the Checkbook for Franchisees
McDonald’s “Experience of the Future” design comes with a price tag that might as well be science fiction for some franchisees.
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