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Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
New Kind of Community Service
New England–area McDonald’s franchisees give out free breakfast for new campaign.
What’s Fueling the ‘Breakfast Wars’
The morning daypart is heating up, and Taco Bell is in good position to appeal to Mexican cuisine “super fans.”
Yogurt provides operators with versatility in multiple dayparts.
Blind Child Reads “First Book” In McDonald’s Ad
In a new McDonald's commercial, 6-year-old Hannah Weathered of Lima, Montana learns to read her first book, a natural achievement for anyone her age.
QSRs to Aid in Hurricane Relief Effort
National quick-service restaurant chains are reaching out to help victims of Hurricane Katrina in Alabama, Louisiana, and Mississippi.
McDonald's Bulgaria's Transfer to a Developmental Licensee Structure
McDonald's first DL franchisees in Bulgaria include veteran McDonald's Bulgaria employee, Ivan Lissikov, and Svetozar Janevski and Zoran Matlievsk, both longstanding DL franchisees of McDonald's Macedonia...
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