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The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
McDonald's Launches Hispanic Pride Campaign
McDonald's will begin 2000 with a comprehensive Hispanic marketing campaign under a "Points of Pride" umbrella theme.
McDonald's Declares Dividend
McDonald's Corporation declared a quarterly common stock cash dividend of 4 7/8 cents per share payable on December 15, 1999 to shareholders of record on December 1.
Ray of Insight
The Kroc philosophy comes to the forefront once again at McDonald's—this time in a new award for managers. By Eric Larson...
McDonald's Gets McHappy
How the brand of the century is marking the millennium. By Erica Stephens...
McDonald’s Changes Purchase Plan
McDonald's is making changes to its direct stock purchase plan—MCDirect Shares.
McDonald's Takes Over at Boston Market
McDonald's Corporation and Boston Chicken, Inc. today jointly announced that a Definitive Purchase Agreement has been signed.
Blind Child Reads “First Book” In McDonald’s Ad
In a new McDonald's commercial, 6-year-old Hannah Weathered of Lima, Montana learns to read her first book, a natural achievement for anyone her age.
QSRs to Aid in Hurricane Relief Effort
National quick-service restaurant chains are reaching out to help victims of Hurricane Katrina in Alabama, Louisiana, and Mississippi.
McDonald's Bulgaria's Transfer to a Developmental Licensee Structure
McDonald's first DL franchisees in Bulgaria include veteran McDonald's Bulgaria employee, Ivan Lissikov, and Svetozar Janevski and Zoran Matlievsk, both longstanding DL franchisees of McDonald's Macedonia...
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