industry headlines

McDonald's Launches Hispanic Pride Campaign

2000-01-10 McDonald's will begin 2000 with a comprehensive Hispanic marketing campaign under a "Points of Pride" umbrella theme.

McDonald's Declares Dividend

2000-01-02 McDonald's Corporation declared a quarterly common stock cash dividend of 4 7/8 cents per share payable on December 15, 1999 to shareholders of record on December 1.

Ray of Insight

2000-01-01 The Kroc philosophy comes to the forefront once again at McDonald's—this time in a new award for managers. By Eric Larson...

McDonald's Gets McHappy

2000-01-01 How the brand of the century is marking the millennium. By Erica Stephens...

McDonald’s Changes Purchase Plan

1999-12-15 McDonald's is making changes to its direct stock purchase plan—MCDirect Shares.

McDonald's Takes Over at Boston Market

1999-12-01 McDonald's Corporation and Boston Chicken, Inc. today jointly announced that a Definitive Purchase Agreement has been signed.

Blind Child Reads “First Book” In McDonald’s Ad

1999-11-15 In a new McDonald's commercial, 6-year-old Hannah Weathered of Lima, Montana learns to read her first book, a natural achievement for anyone her age.

QSRs to Aid in Hurricane Relief Effort

1999-10-05 National quick-service restaurant chains are reaching out to help victims of Hurricane Katrina in Alabama, Louisiana, and Mississippi.

McDonald's Bulgaria's Transfer to a Developmental Licensee Structure

1999-10-05 McDonald's first DL franchisees in Bulgaria include veteran McDonald's Bulgaria employee, Ivan Lissikov, and Svetozar Janevski and Zoran Matlievsk, both longstanding DL franchisees of McDonald's Macedonia...