Jump to navigation
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
New Kind of Community Service
New England–area McDonald’s franchisees give out free breakfast for new campaign.
McDonald's Pulls Buttermilk Crispy Tenders from Menus
As it turns out, McDonald’s couldn’t keep up with the demand for its new Buttermilk Crispy Tenders.
McDonald’s Tearing Down Store No. 1 Museum
McDonald’s is tearing down a piece of history. In December, the fast food chain said it plans to demolish its Store No. 1 Museum.
McDonald's Legendary McRib Returns in Style
Where is the McRib?...
McDonald's Elevates Chicken Welfare Standards
Saying “healthy animals provide safe food,” Bruce Feinberg, the senior director at McDonald’s responsible for Global Quality Systems, wrote an article...
McDonald’s Will Introduce a New Value Menu Next Year
McDonald’s focus on value has boosted sales in 2017, and the brand hopes to continue that momentum into next year.
McDonald’s Snapchat Hiring is Back
McDonald’s announced Tuesday its modern approach to recruiting—Snaplications—is back.
McDonald's Introduces Buttermilk Crispy Tenders, Art Posters
McDonald’s continues to make changes that raise the bar across its menu.
McDonald’s Increases Hurricane Relief Support to $2M
McDonald’s Corporation announces that it will donate $1 million to the American Red Cross in support of the relief and recovery efforts for communitie...
Will Hurricanes Halt McDonald's Sales Momentum?
It’s clear that hurricanes Harvey and Irma will dent restaurant profits around the nation.
McDonald's Bringing Bottled Coffee to Stores Nationwide
McDonald’s is taking a cue from some of the biggest coffee brands in foodservice.
Subscribe to QSR
Health & Wellness
Back of House
In the Store
START TO FINISH: WHAT INSPIRES EXECS
Food & Beverage
Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
Find a Supplier
Leaders Establish Foodservice Consulting Firm
CoreLife Eatery Announces New Franchising Opportunities
Nékter Juice Bar to Make East Coast Debut December 15
Pizza Inn Unveils Non-Traditional Express Model
Sales Climb at Good Times, Bad Daddy’s Burger Bar
Kids Eat Free Mondays at Cowboy Chicken
Dunkin’ Donuts Announces Holiday Giveaways
Tacodeli's 2nd Dallas Location to Open December 11
PizzaFire Giving Away Pizza for Highland Heights Opening
Starbucks Now Serving Christmas Tree Frappuccinos