industry headlines

McDonald's Launches Quiz Game in Sweden Restaurants

2017-05-09 McDonald’s and Soundtrack Your Brand, a leading music streaming service for brands, have been working for the past year to develop a totally new way f...

McDonald’s Archways to Opportunity Sees Huge Boost in Enrollment

2017-05-03 In 2015, McDonald’s launched Archways to Opportunity, a comprehensive education program that provides eligible U.S.

McDonald’s Introduces a Utensil Made of French Fries

2017-05-01 Thanks to McDonald’s, the world now has a utensil that is half fork, half French fries. Or perhaps it’s 70—30.

All-Day Breakfast, Big Macs Fuel Strong 1Q for McDonald's

2017-04-25 Across the board, McDonald’s financial year is off to a resounding start.

McDonald’s CEO Earned Nearly Double in 2016

2017-04-18 McDonald’s CEO Steve Easterbrook’s first full year on the job turned out to be a lucrative one.

McDonald’s Announces Senior Leadership Changes

2017-04-05 McDonald’s USA announced the appointment of three new senior leaders: Morgan Flatley as U.S. Chief Marketing Officer; Farhan Siddiqi as Head of U.S.

McDonald's Expanding Fresh-Not-Frozen Burgers in Texas

2017-03-20 If you’re going to test out a better burger, Texas isn’t a bad place to start.

Hacked McDonald’s Twitter Account Criticizes Trump

2017-03-16 McDonald’s Twitter account has had an interesting Thursday morning.

McDonald’s Testing Mobile Pay in California, Washington

2017-03-15 McDonald’s is giving customers in Monterey and Salinas, California, and Spokane, Washington, the opportunity to first experience the new level of conv...

California is McDonald's Playground for Innovation

2017-03-15 California is one of those states that prides itself on being different. Think weather. Surfing. Avocados. Celebrity governors. Cabernet Sauvignon.