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Success Secrets from the Biggest Franchisees
Inside the stories of five large franchise companies that have all scaled in very different ways.
Why the Biggest Brands Are All In On Digital Ordering
Consumer demand for convenience boosts mobile apps, kiosk tech at the major quick serves.
At McDonald's, Are Customers Still Lovin’ It?
McDonald’s is struggling to stay competitive in a changing U.S. market.
Can Baby Boomers Save the Fast-Food Industry?
The 50-plus demographic is a powerful group whose choices can have a big impact on a brand’s bottom line.
How to Fix Foodservice’s Diversity Gap
The foodservice industry might employ the most minorities, but that diversity is not reaching the top ranks. Here’s how to bridge that gap.
Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Kiosks Keep Their Cool
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2016 Applied Tech Awards
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
McDonald's Launches Quiz Game in Sweden Restaurants
McDonald’s and Soundtrack Your Brand, a leading music streaming service for brands, have been working for the past year to develop a totally new way f...
McDonald’s Archways to Opportunity Sees Huge Boost in Enrollment
In 2015, McDonald’s launched Archways to Opportunity, a comprehensive education program that provides eligible U.S.
McDonald’s Introduces a Utensil Made of French Fries
Thanks to McDonald’s, the world now has a utensil that is half fork, half French fries. Or perhaps it’s 70—30.
All-Day Breakfast, Big Macs Fuel Strong 1Q for McDonald's
Across the board, McDonald’s financial year is off to a resounding start.
McDonald’s CEO Earned Nearly Double in 2016
McDonald’s CEO Steve Easterbrook’s first full year on the job turned out to be a lucrative one.
McDonald’s Announces Senior Leadership Changes
McDonald’s USA announced the appointment of three new senior leaders: Morgan Flatley as U.S. Chief Marketing Officer; Farhan Siddiqi as Head of U.S.
McDonald's Expanding Fresh-Not-Frozen Burgers in Texas
If you’re going to test out a better burger, Texas isn’t a bad place to start.
Hacked McDonald’s Twitter Account Criticizes Trump
McDonald’s Twitter account has had an interesting Thursday morning.
McDonald’s Testing Mobile Pay in California, Washington
McDonald’s is giving customers in Monterey and Salinas, California, and Spokane, Washington, the opportunity to first experience the new level of conv...
California is McDonald's Playground for Innovation
California is one of those states that prides itself on being different. Think weather. Surfing. Avocados. Celebrity governors. Cabernet Sauvignon.
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