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Fast Food Leaders Double Down on the Dollar Menu
The value wars are about to heat up in a major way.
Why 2018 Could Be McDonald's Best Year Ever
This past year has been one to remember for the fast-food giant.
McDonald's to Launch New Dollar Menu in 2018
McDonald's is returning to value with the bold menu, which includes a new chicken sandwich.
Success Secrets from the Biggest Franchisees
Inside the stories of five large franchise companies that have all scaled in very different ways.
Why the Biggest Brands Are All In On Digital Ordering
Consumer demand for convenience boosts mobile apps, kiosk tech at the major quick serves.
At McDonald's, Are Customers Still Lovin’ It?
McDonald’s is struggling to stay competitive in a changing U.S. market.
Can Baby Boomers Save the Fast-Food Industry?
The 50-plus demographic is a powerful group whose choices can have a big impact on a brand’s bottom line.
How to Fix Foodservice’s Diversity Gap
The foodservice industry might employ the most minorities, but that diversity is not reaching the top ranks. Here’s how to bridge that gap.
Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Kiosks Keep Their Cool
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
McDonald's Awarding Soft Serve for Life on National Ice Cream Day
In celebration of National Ice Cream Day on July 16, McDonald’s USA is celebrating its iconic vanilla soft serve—made with no artificial flavors, colo...
McDonald's Ends Olympics Partnership
McDonald’s and the International Olympic Committee (IOC) announced that they had mutually agreed to end their partnership.
McDonald's Secret to Hiring 250,000 New People: Snapchat
McDonald’s is going on a hiring spree. The fast food chain announced Monday it expects to hire 250,000 people during the summer season.
McDonald’s Delivery Plan: 3,500 Restaurants by July
On Wednesday, McDonald’s president and chief executive officer, Steve Easterbrook, announced McDelivery on the UberEATS app has expanded to an additio...
McDonald’s Delivery Expands to Over 1,000 Restaurants
McDonald’s hinted at expanded delivery in recent months.
McDonald's Opening the Checkbook for Franchisees
McDonald’s “Experience of the Future” design comes with a price tag that might as well be science fiction for some franchisees.
McDonald's Launches Quiz Game in Sweden Restaurants
McDonald’s and Soundtrack Your Brand, a leading music streaming service for brands, have been working for the past year to develop a totally new way f...
McDonald’s Archways to Opportunity Sees Huge Boost in Enrollment
In 2015, McDonald’s launched Archways to Opportunity, a comprehensive education program that provides eligible U.S.
McDonald’s Introduces a Utensil Made of French Fries
Thanks to McDonald’s, the world now has a utensil that is half fork, half French fries. Or perhaps it’s 70—30.
All-Day Breakfast, Big Macs Fuel Strong 1Q for McDonald's
Across the board, McDonald’s financial year is off to a resounding start.
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