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Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Kiosks Keep Their Cool
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2016 Applied Tech Awards
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
The Top Stories of 2015
The biggest news of the year in the quick-service and fast-casual industries.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
Philly McDonald's Now Have Mac Snack Wrap
Latest addition to the Snack Wrap line available in Greater Philadelphia Region; launch to be celebrated with live music, coat drive.
12 Finalists Vying to Become Voice of McDonald's
Worldwide, "American Idol"–style contest searching for McDonald's best singer amongst 1.6 million employees.
New Book Chronicles Life of Egg McMuffin Creator
The Good Egg
details life and legacy of Herb Peterson, who helped invent breakfast at McDonald's.
'Avatar' Coverage Set for McDonald's
Winner of Twitter promotion will get a screening of the new film with producer Jon Landau.
McDonald's Preps World Cup Coverage
Will include initiatives such as the Player Escort program, which gives 1,408 kids the chance to walk onto the soccer field with a player.
Minnesota McDonald's Gets Modern
New unit in Burnsville reflects updated McDonald's interior design.
McDonald's Outlines Future of Plan to Win
Plan includes opening about 1,000 new restaurants and reimaging 2,300 existing locations worldwide in 2010.
McDonald's Switches to New Microsoft Tool
Corporation now using Microsoft's Business Productivity Online Suite for business communication and collaboration.
McDonald's, Shawn Johnson Offer Invitations to Olympics
The restaurant chain's Champion Kids program send select children to the Olympic Winter Games in Vancouver.
Quarterly Cash Dividend at McDonald's Upped 10 Percent
Quarterly cash dividend per share of common stock now stands at 55 cents.
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