industry headlines

'Avatar' Coverage Set for McDonald's

2009-12-07 Winner of Twitter promotion will get a screening of the new film with producer Jon Landau.

McDonald's Preps World Cup Coverage

2009-12-02 Will include initiatives such as the Player Escort program, which gives 1,408 kids the chance to walk onto the soccer field with a player.

Minnesota McDonald's Gets Modern

2009-11-20 New unit in Burnsville reflects updated McDonald's interior design.

McDonald's Outlines Future of Plan to Win

2009-11-12 Plan includes opening about 1,000 new restaurants and reimaging 2,300 existing locations worldwide in 2010.

McDonald's Switches to New Microsoft Tool

2009-11-05 Corporation now using Microsoft's Business Productivity Online Suite for business communication and collaboration.

McDonald's, Shawn Johnson Offer Invitations to Olympics

2009-09-30 The restaurant chain's Champion Kids program send select children to the Olympic Winter Games in Vancouver.

Quarterly Cash Dividend at McDonald's Upped 10 Percent

2009-09-25 Quarterly cash dividend per share of common stock now stands at 55 cents.

Franz Ferdinand, Others Working ‘Late’ for McDonald’s

2009-09-17 New Late Night McDonald’s interactive online advertising campaign targets young-adult audience with music videos.

McDonald's Surprising Transit Riders With Free Burgers

2009-09-09 Transit systems in select cities to hand out coupons for free transit and free Third Pounder.

Mother Knows Best, According to McDonald’s

2009-08-27 Chain sends moms to beef facility to validate product as Angus Third Pounders hit the market.