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2016 Applied Tech Awards
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
The Top Stories of 2015
The biggest news of the year in the quick-service and fast-casual industries.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
McDonald's Sales Decreased 1.7 Percent in February
McDonald's Corporation announced that global comparable sales decreased 1.7 percent in February. Performance by segment was as follows: U.S.
McDonald's USA Announces Antibiotic-Free Chicken
McDonald’s USA announced new menu sourcing initiatives including only sourcing chicken raised without antibiotics that are important to human medicine...
Drink Brand Satisfaction Ratings Released
Coke, Diet Coke, Dunkin’, and Starbucks all found engagement leadership positions in a challenging environment where consumer expectations have increa...
McDonald's Gives Away 1 Million Free Cokes
McDonald’s in Brazil is giving away 1 million free Cokes. All customers need to do is tweet.
McDonald's 'Pay with Lovin'" Extends to Pittsburgh
McDonald's restaurants across western Pennsylvania have been randomly accepting a new form of currency: Lovin'. As part of the Pay with Lovin' campai...
McDonald’s Case Study Sees Successful Mobile Strategy
There are three simple ways brick-and-mortar establishments can increase their mobile redemptions as much as 500 to 800 percent according to a new blo...
McDonald’s in Latin America Add Cheese to Fries
For the first time, McDonald’s customers in Latin America can shake some cheddar flavor onto their fries in honor of Penguins of Madagascar, the anima...
McDonald’s Wins Super Bowl With Top Ad
McDonald’s one-minute “Pay with Lovin’” ad, which aired during the 2nd quarter, is one of the top-scoring ads so far this Super Bowl, according to Ace...
Thompson Out as McDonald’s CEO; Easterbrook Takes Reins
The Board of Directors of McDonald’s Corporation today announced that Don Thompson will retire as president and chief executive officer and as a membe...
McDonald’s Implements New Digital Menu Boards
Menu boards make a big difference in what and how customers order when dining out.
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Chicken Salad Chick to Open Second Mobile Location
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