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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
McDonald's to Feature Spy Gear Happy Meals
Kids can collect official Spy Gear gadgets with the purchase of a Happy Meal or Mighty Kids Meal.
Winner of McDonald's Big Mac Chant-off Announced
Winner's remix of jingle to be featured in national McDonald's TV commercial.
McDonald’s Honored for “Green” Efforts
Corporation's "green" efforts featured in new "Clear Air Counts" outdoor billboard campaign.
Experts Fact-Check 'McDonald's Diet' Story
Health experts at the American Institute for Cancer Research weigh in on the weight-loss story.
McDonald's Holds Contest to Celebrate its Big Mac
Big Mac's 40th anniversary celebration continues with special contest.
Moms Tour a McDonald’s U.S. Poultry Facility
McDonald's USA gives moms unprecedented access to learn how Chicken McNuggets are made.
McDonald's Ranked Top Online Display Advertiser
McDonald's served over 295 million online display ads in March, according to comScore Ad Metrix.
McDonald's Reports Comparable Sales
McDonald's global comparable sales were up 7.7 percent in May.
McDonald's Appoints New Director of Nutrition
McDonald's USA announces that Dr. Cynthia M. Goody has joined the company as director of nutrition.
From the Floor: Jim Skinner Calls for Industry Collaboration
McDonald's CEO stresses collaboration in the restaurant industry in combating issues such as employee turnover, menu labeling, and food safety.
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