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Can Baby Boomers Save the Fast-Food Industry?
The 50-plus demographic is a powerful group whose choices can have a big impact on a brand’s bottom line.
How to Fix Foodservice’s Diversity Gap
The foodservice industry might employ the most minorities, but that diversity is not reaching the top ranks. Here’s how to bridge that gap.
Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Kiosks Keep Their Cool
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2016 Applied Tech Awards
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
The Top Stories of 2015
The biggest news of the year in the quick-service and fast-casual industries.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
McDonald's Expanding Fresh-Not-Frozen Burgers in Texas
If you’re going to test out a better burger, Texas isn’t a bad place to start.
Hacked McDonald’s Twitter Account Criticizes Trump
McDonald’s Twitter account has had an interesting Thursday morning.
McDonald’s Testing Mobile Pay in California, Washington
McDonald’s is giving customers in Monterey and Salinas, California, and Spokane, Washington, the opportunity to first experience the new level of conv...
California is McDonald's Playground for Innovation
California is one of those states that prides itself on being different. Think weather. Surfing. Avocados. Celebrity governors. Cabernet Sauvignon.
Northern California McDonald's Testing New McCafé Drinks
McDonald's restaurants in the Sacramento, Stockton, and Modesto area are the first to test three new McCafé beverages that include a hot and iced Cara...
The History of McDonald’s Filet-O-Fish
When McDonald’s franchisee Lou Groen noticed a drop in sales on Fridays in the predominantly Roman Catholic neighborhood where his store was based, he...
McDonald's Unveils its Plan for the Future
McDonald’s outlined a long-term growth plan that will focus on convenience and technology in an attempt to win customers from competing quick-service ...
Bay Area McDonald's Testing out Crab Sandwich
McDonald's restaurants in the San Francisco Bay Area are currently testing a new menu item: the McDonald's Crab Sandwich.
McDonald's Reflects on 'Year of Purposeful Change'
McDonald's Corporation announced results for the fourth quarter and year ended December 31, 2016.
McDonald’s Vet Named VP, GM of New York Metro Region
McDonald’s New York Metro Region announced that Gino Potesta—a member of the McDonald’s team for more than 30 years—has been appointed Vice President ...
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