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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
McDonald's Welcomes Parents to Work
Take Your Parent to Work Day was conceived by New York Tri-State Area McDonald's to celebrate the supportive parents that help make McDonald's Crew members the best in the business.
Fast Food Named One of the Fastest Growing Industries
According to the 2008 BrandZ Top 100 Most Powerful Brands, the industry category continues to be one of the fastest growing in terms of brand value growth, rising by 27 percent over last year.
McDonald's Partners with Cellfire
McDonald’s launches mobile phone discount promotion at 113 restaurants.
McDonald's Comparable Sales Up 11.7%
Systemwide sales for McDonald's worldwide restaurants increased 19.9 percent in February, or 13.2 percent in constant currencies.
ParTech Named U.S. Tech Supplier of the Year
McDonald's unveiled the award at its recent U.S. Technology Supplier Summit, an annual gathering of key U.S. McDonald's technology suppliers, held at its Oak Brook, Illinois, headquarters.
Alvarez Joins McDonald's Board of Directors
Alvarez fills the vacancy created by the passing of board member Edward Brennan last month.
McDonald's Momentum Continues
The company's global comparable sales rose 8.2 percent in November.
McDonald's Long-Time CMO Retires
William "Bill" Lamar, Jr. spent 20 years with the company and plans to retire at the end of the first quarter of 2008...
McDonald's Raises Millions for World Children's Day
Celebrities help honor five Ronald McDonald House Charities heroes from around the world.
McDonald's Reports Strong October Sales
Global comparable sales were up 6.9 percent while U.S. comparable sales increased 5.4 percent.
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