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Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Kiosks Keep Their Cool
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2016 Applied Tech Awards
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
The Top Stories of 2015
The biggest news of the year in the quick-service and fast-casual industries.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
Experts Fact-Check 'McDonald's Diet' Story
Health experts at the American Institute for Cancer Research weigh in on the weight-loss story.
McDonald's Holds Contest to Celebrate its Big Mac
Big Mac's 40th anniversary celebration continues with special contest.
Moms Tour a McDonald’s U.S. Poultry Facility
McDonald's USA gives moms unprecedented access to learn how Chicken McNuggets are made.
McDonald's Ranked Top Online Display Advertiser
McDonald's served over 295 million online display ads in March, according to comScore Ad Metrix.
McDonald's Reports Comparable Sales
McDonald's global comparable sales were up 7.7 percent in May.
McDonald's Appoints New Director of Nutrition
McDonald's USA announces that Dr. Cynthia M. Goody has joined the company as director of nutrition.
From the Floor: Jim Skinner Calls for Industry Collaboration
McDonald's CEO stresses collaboration in the restaurant industry in combating issues such as employee turnover, menu labeling, and food safety.
McDonald's Gets Help from Sandra Lee
Food Network Emmy-nominated television star Sandra Lee and McDonald's New York Tri-State Area restaurants are holding an exclusive tasting of their latest (Southern) menu additions.
McDonald's Takes Southern Style Chicken System-Wide
McDonald's will offer customers the opportunity to try the Southern Style Chicken Biscuit and Sandwich during a nationwide sampling event on May 15.
McDonald's Operators Meet the President
President Bush welcomed three of McDonald’s restaurant managers and Owner/Operators to the White House for an invitation-only reception today in celebration of Asian/Pacific American Heritage Month.
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