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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
McDonald's Long-Time CMO Retires
William "Bill" Lamar, Jr. spent 20 years with the company and plans to retire at the end of the first quarter of 2008...
McDonald's Raises Millions for World Children's Day
Celebrities help honor five Ronald McDonald House Charities heroes from around the world.
McDonald's Reports Strong October Sales
Global comparable sales were up 6.9 percent while U.S. comparable sales increased 5.4 percent.
Legal Concerns Break Tomato Labor Deals
Yum! Brands and McDonald's agreements with the Florida Tomato Growers Exchange are now considered moot.
Parents Group Scolds McD's for 'Selling Sex'
The Campaign for a Commercial-Free Childhood demands McDonald's pull its My Scene Barbie Happy Meal program.
McDonald's Donates to Philadelphia Schools
The company's Go Active! Awards grants money to area schools and encourages balanced active lifestyles in kids.
Jury Deciding McDonald's Hoax Case
Jury in Kentucky weighs liability in strip-search phone hoax at a McDonald's restaurant in 2004.
McDonald's Comeback Surprises Experts
McDonald's continues to enjoy surge, thanks to improved menus, marketing, and management.
McDonald's Strong August Performance
The company experiences an 8.1 percent increase in global sales for August.
McCafe Debuts in Japan
McDonald's McCafe coffee shops debuted in Japan on Wednesday, joining a coffeehouse battle among Starbucks, Tully's and others.
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