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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
McDonald's July Same-Store Sales Rise
McDonald's Corp. on Wednesday said same-store sales rose 6.5 percent in July, helped by breakfast menu offerings in the United States.
Drive Thru Downloads
McDonald’s is sponsoring a summer concert tour. Burger King is teaming up with EMI to offer song downloads. Hear the August 8th, WNYC interview with QSR Editor Sherri Daye Scott.
McDonald's to Sponsor 'Champion' Children From Around the World During the 2008 Olympic Games
Olympian Michael Phelps will serve as global ambassador for the McDonald's Champion Kids program, which will launch tomorrow in Beijing.
Study Finds Children Swayed by Brand Preferences
Asked to sample two identical foods from the fast-food giant McDonald’s, children preferred the familiar “Golden Arches” to one extracted from unmarked paper packaging.
McDonald's Comments on Sale of Boston Market
McDonald's has identified a buyer for Boston Market, Sun Capital Partners Inc.
An Hour with 'The Empire'
A new CNBC documentary gives an inside look at the industry giant, McDonald’s.
McDonald's Posts 2Q Loss of $711.7M
A massive one-time charge dragged down McDonald's Corp. second-quarter results Tuesday as the fast food chain lost $711.7 million.
McDonald's Expects to Post 2Q Loss
McDonald's Corp. said Monday it expects to post its second quarterly loss in more than 50 years.
Creating a New Language of Nutrition
McDonald's case study on "Creating a New Language of Nutrition" covers cultural analysis for nutrition icons used in over 109 locales.
Moms Get Unprecedented Access to McDonald's
A recent survey shows that nearly 90 percent of moms believe it's important that fast-food restaurants provide more information about the food they serve.
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