industry headlines

McDonald’s First to Use New Upromise Rewards Platform

2007-08-30 Upromise launches a new program that promises to help merchants increase customer loyalty while providing new college savings opportunities...

The Big Mac turns 40!

2007-08-24 Normally, a 40-year-old sandwich would be something to be avoided. Unless you're one of millions who flock to McDonald's each year to chow down on a Big Mac.

McDonald's Angus Third Pounders Move into New Markets

2007-08-20 New York and Ohio marketing co-ops join Southern California in offering Angus Third Pounder burger.

Drive Thru Downloads

2007-08-09 McDonald’s is sponsoring a summer concert tour. Burger King is teaming up with EMI to offer song downloads. Hear the August 8th, WNYC interview with QSR Editor Sherri Daye Scott.

McDonald's July Same-Store Sales Rise

2007-08-09 McDonald's Corp. on Wednesday said same-store sales rose 6.5 percent in July, helped by breakfast menu offerings in the United States.

McDonald's to Sponsor 'Champion' Children From Around the World During the 2008 Olympic Games

2007-08-07 Olympian Michael Phelps will serve as global ambassador for the McDonald's Champion Kids program, which will launch tomorrow in Beijing.

Study Finds Children Swayed by Brand Preferences

2007-08-07 Asked to sample two identical foods from the fast-food giant McDonald’s, children preferred the familiar “Golden Arches” to one extracted from unmarked paper packaging.

McDonald's Comments on Sale of Boston Market

2007-08-06 McDonald's has identified a buyer for Boston Market, Sun Capital Partners Inc.

An Hour with 'The Empire'

2007-07-27 A new CNBC documentary gives an inside look at the industry giant, McDonald’s.

McDonald's Posts 2Q Loss of $711.7M

2007-07-26 A massive one-time charge dragged down McDonald's Corp. second-quarter results Tuesday as the fast food chain lost $711.7 million.