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Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Kiosks Keep Their Cool
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2016 Applied Tech Awards
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
The Top Stories of 2015
The biggest news of the year in the quick-service and fast-casual industries.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
McDonald's Welcomes Parents to Work
Take Your Parent to Work Day was conceived by New York Tri-State Area McDonald's to celebrate the supportive parents that help make McDonald's Crew members the best in the business.
Fast Food Named One of the Fastest Growing Industries
According to the 2008 BrandZ Top 100 Most Powerful Brands, the industry category continues to be one of the fastest growing in terms of brand value growth, rising by 27 percent over last year.
McDonald's Partners with Cellfire
McDonald’s launches mobile phone discount promotion at 113 restaurants.
McDonald's Comparable Sales Up 11.7%
Systemwide sales for McDonald's worldwide restaurants increased 19.9 percent in February, or 13.2 percent in constant currencies.
ParTech Named U.S. Tech Supplier of the Year
McDonald's unveiled the award at its recent U.S. Technology Supplier Summit, an annual gathering of key U.S. McDonald's technology suppliers, held at its Oak Brook, Illinois, headquarters.
Alvarez Joins McDonald's Board of Directors
Alvarez fills the vacancy created by the passing of board member Edward Brennan last month.
McDonald's Momentum Continues
The company's global comparable sales rose 8.2 percent in November.
McDonald's Long-Time CMO Retires
William "Bill" Lamar, Jr. spent 20 years with the company and plans to retire at the end of the first quarter of 2008...
McDonald's Raises Millions for World Children's Day
Celebrities help honor five Ronald McDonald House Charities heroes from around the world.
McDonald's Reports Strong October Sales
Global comparable sales were up 6.9 percent while U.S. comparable sales increased 5.4 percent.
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