industry headlines

McDonald's Expects to Post 2Q Loss

2007-07-17 McDonald's Corp. said Monday it expects to post its second quarterly loss in more than 50 years.

Creating a New Language of Nutrition

2007-06-25 McDonald's case study on "Creating a New Language of Nutrition" covers cultural analysis for nutrition icons used in over 109 locales.

Moms Get Unprecedented Access to McDonald's

2007-06-20 A recent survey shows that nearly 90 percent of moms believe it's important that fast-food restaurants provide more information about the food they serve.

Burger King Ignites Spam War With Rival

2007-06-11 Hoping to cash in on Hawaii's love affair with the pinkish meat product, Burger King Corp. last month began offering Spam for breakfast.

McDonald's Early-Morning Campaigns Take Home Top Honors

2007-06-08 McDonald's campaigns garner top prizes at the 39th Annual Effie Awards for advertising.

Zagat Reveals Results of Fast-Food Survey

2007-05-11 Wendy's and Panera Bread Co. are voted most popular.

McDonald's Global Sales Increase

2007-05-08 McDonald's Corporation announced today that global comparable sales rose 4.8% in April.

McDonald's Strong Q1 Report - Selling 1600 Restaurants

2007-04-23 McDonald's Corporation (NYSE:MCD) announced strong operating results for the first quarter on Friday.

McDonald's Introduces New Salad

2007-04-17 For a limited time, the company will add a new Southwest Salad to its existing Premium Salad program for a suggested price of $4.29.

McDonald's Reports Global Sales Growth

2007-04-13 Global comparable sales rose 8.2 percent in March and 6.3 percent for the quarter.