In the latest round of value wars, everyone is scrambling to carve out their own niche.
McDonald’s is celebrating the iconic Egg McMuffin on the menu for 45 years with a breakfast jingle and giving one lucky fan free breakfast for a year.
Steve Easterbrook has been McDonald’s CEO for three years, and his signature Turnaround Plan is already paying dividends.
The full transcript of QSR’s exclusive interview with the man responsible for McDonald’s big turnaround.
The tiered offering is resulting in guests ordering more items at once.
The Marketing Store, a global customer engagement agency, was awarded the Global Supplier of the Year Award for their work with McDonald’s Happy Meal.
The investment will provide almost 400,000 employees with accessibility to the program.
Company pledges to new chicken welfare standards as it ramps up its poultry products.
Delivery in 5,000 U.S. restaurants. Fresh beef in Quarter Pounders. What are the results so far?
McDonald’s announced Wednesday its celebrating the flavors of coffee with the new McCafé Turtle beverages.
The chain wants to prevent 150 million metric tons of emissions by 2030.
Is McDonald's a joint employer of franchisees? That still isn't quite clear.
Sustainability isn’t just a rallying cry from conservationists. Increasingly limited resources and market pressure could disrupt our supply chain within the century.
The cooked-to-order burgers are now available in 3,500 restaurants.
The fast-food chain's stock had a rough week. Will that continue?
McDonald’s Szechuan Sauce saga continues.
The fast-food chain is pushing for healthier kids meals at all restaurants.
Can the fast-food giant really compete with Chick-fil-A in this field?
McDonald's has introduced its new $1 $2 $3 Dollar Menu, which offers customers several delicious and craveable McDonald's items at a compelling value.
McDonald’s 2018 goals are turning out to be eco-friendly, not just wallet friendly.
Based on the non-cash transactions of millions of shoppers across the U.S., 1010data used its Merchant Insights to figure out which quick-service brands are winning customers and which still have g
To ring in its new $1 $2 $3 Dollar Menu, McDonald’s is introducing a value-based game show called,“1-2-3 That’s a Meal!”
Remember the Arch Deluxe?
The value wars are about to heat up in a major way.
This past year has been one to remember for the fast-food giant.
McDonald's is returning to value with the bold menu, which includes a new chicken sandwich.
As it turns out, McDonald’s couldn’t keep up with the demand for its new Buttermilk Crispy Tenders.