industry headlines

Taco Bell Takes Jab at McDonald's in Newest Ad

2014-04-08 With its newest YouTube ad spot, Taco Bell is urging consumers to “move on from [their] old McDonald’s breakfast,” the spot’s narrator says.

McDonald's Partners with SMG for Consumer Feedback

2014-04-03 Service Management Group Inc. (SMG) has been selected by McDonald’s USA to provide a customer feedback program to approximately 14,000 U.S.

McDonald's Joins National Recycle Program

2014-03-24 GreenBlue’s Sustainable Packaging Coalition announced that McDonald’s USA will be the newest participant in its How2Recycle Label Program.

McDonald’s Announces All American Games Rosters

2014-01-30 The McDonald’s All American High School Basketball Games unveiled the official rosters for the 37th Annual Boys Game and 13th Annual Girls Game during...

McDonald’s Lets Fans Send #CheersToSochi

2014-01-21 With less than one month until the start of the Sochi 2014 Olympic Winter Games, McDonald’s is launching a new social media campaign to connect fans f...

Simply Put on the Bottom Line

2013-11-01 Creating a simple brand image can be quite complicated—but it may also pay off.

McDonald’s Phases Out Foam Cups

2013-09-26 McDonald’s Corp. has confirmed that it will replace all polystyrene beverage cups with paper cups at its 14,000 U.S. outlets.

Former McDonald’s Senior Director Joins Key Supplier

2013-09-12 Michael Irgang has joined OSI Group as vice president and chief accounting officer as of September 9, 2013.

McDonald’s Higher-Price-Point Value Menu Could Be A Win

2013-09-11 In the latest attempt to get sales back on track, improve profit margins, and capture the ever-price-sensitive consumer, McDonald’s announced recently...

Taco Bell Kicks Kids’ Meals, Toys To The Curb

2013-07-25 Taco Bell made news early this week with CEO Greg Creed’s announcement that the brand would scrap kids’ meals and toys by January 2014—all in the name...