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Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Kiosks Keep Their Cool
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2016 Applied Tech Awards
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
The Top Stories of 2015
The biggest news of the year in the quick-service and fast-casual industries.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
Lawsuit Against McDonald’s Tests New Franchising Law
McDonald's U.S. Comp Sales Down 4.6% in November
McDonald's Corporation announced that global comparable sales decreased 2.2 percent in November. Performance by segment was as follows:...
McDonald's Reports Third Quarter Declines
McDonald's Corporation announced results for the third quarter ended September 30, 2014, reflecting lower revenues, operating income and earnings per ...
Amex Partners with McDonald's for Real-Time Points Payment
American Express is asking their card members if they want fries with that.
McDonald's Treats iPhone Fans, Celebrates Apple Pay
McDonald's and iPhone users will soon be able to use Apple Pay in all of the brand’s U.S. restaurants.
SoCal McDonald's to Offer Students Free Breakfast
As students prepare for their first day of school across the country, Southern California McDonald’s restaurants are helping kick-start their year wit...
McDonald's Fuels NFL Fans' Passion with Tailgating, Prizes
In its second year as the official restaurant sponsor of the National Football League (NFL), McDonald's is celebrating football fans' love for the gam...
McDonald's Names New USA President Following Retirement of Jeff Stratton
McDonald's Corporation announced Jeff Stratton, McDonald's USA president, made the decision to retire after 41 years with the brand.
Joint-Employer Ruling for McDonald's Could Change Franchise Business
The franchise business model could be in for a shake up if last week's joint-labor ruling regarding McDonald's holds up through the appeal process.
Pokémon Happy Meals Coming Soon to McDonald's
Pokémon XY Happy Meals will arrive in participating McDonald’s restaurants across the U.S.
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