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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
McDonald's Declares Dividend
McDonald's Corporation declared a quarterly common stock cash dividend of 4 7/8 cents per share payable on December 15, 1999 to shareholders of record on December 1.
Ray of Insight
The Kroc philosophy comes to the forefront once again at McDonald's—this time in a new award for managers. By Eric Larson...
McDonald's Gets McHappy
How the brand of the century is marking the millennium. By Erica Stephens...
McDonald’s Changes Purchase Plan
McDonald's is making changes to its direct stock purchase plan—MCDirect Shares.
McDonald's Takes Over at Boston Market
McDonald's Corporation and Boston Chicken, Inc. today jointly announced that a Definitive Purchase Agreement has been signed.
Blind Child Reads “First Book” In McDonald’s Ad
In a new McDonald's commercial, 6-year-old Hannah Weathered of Lima, Montana learns to read her first book, a natural achievement for anyone her age.
McDonald's Bulgaria's Transfer to a Developmental Licensee Structure
McDonald's first DL franchisees in Bulgaria include veteran McDonald's Bulgaria employee, Ivan Lissikov, and Svetozar Janevski and Zoran Matlievsk, both longstanding DL franchisees of McDonald's Macedonia...
QSRs to Aid in Hurricane Relief Effort
National quick-service restaurant chains are reaching out to help victims of Hurricane Katrina in Alabama, Louisiana, and Mississippi.
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Denise Lee Yohn: QSR’s Marketing Guru
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START TO FINISH: WHAT INSPIRES EXECS
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Marc Halperin: Resident F&B Expert
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Slapfish Brings Eco-Seafood to Brooklyn
Carve Barbecue Debuts in Glendale, Colorado
Dickey's Works with Multiple Delivery Partners
Vulcan and ITW Name New Chain and Retail VP
Topper's Creamery Signs Multiunit Deal in Florida
Cousins Subs and Johnsonville Sausage Tap into WI Flavor
Habit Burger Spices Up Menu with Jalapeño Charburger
Dunkin' Targets College Campuses
It's an Autumn Overload—to Consumer Delight
King's Ransom: LeBron to Endorse Blaze Pizza
Ones to Watch