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Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Kiosks Keep Their Cool
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2016 Applied Tech Awards
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
The Top Stories of 2015
The biggest news of the year in the quick-service and fast-casual industries.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
McDonald's Declares Dividend
McDonald's Corporation declared a quarterly common stock cash dividend of 4 7/8 cents per share payable on December 15, 1999 to shareholders of record on December 1.
McDonald's Gets McHappy
How the brand of the century is marking the millennium. By Erica Stephens...
Ray of Insight
The Kroc philosophy comes to the forefront once again at McDonald's—this time in a new award for managers. By Eric Larson...
McDonald’s Changes Purchase Plan
McDonald's is making changes to its direct stock purchase plan—MCDirect Shares.
McDonald's Takes Over at Boston Market
McDonald's Corporation and Boston Chicken, Inc. today jointly announced that a Definitive Purchase Agreement has been signed.
Blind Child Reads “First Book” In McDonald’s Ad
In a new McDonald's commercial, 6-year-old Hannah Weathered of Lima, Montana learns to read her first book, a natural achievement for anyone her age.
QSRs to Aid in Hurricane Relief Effort
National quick-service restaurant chains are reaching out to help victims of Hurricane Katrina in Alabama, Louisiana, and Mississippi.
McDonald's Bulgaria's Transfer to a Developmental Licensee Structure
McDonald's first DL franchisees in Bulgaria include veteran McDonald's Bulgaria employee, Ivan Lissikov, and Svetozar Janevski and Zoran Matlievsk, both longstanding DL franchisees of McDonald's Macedonia...
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