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Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Kiosks Keep Their Cool
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2016 Applied Tech Awards
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
The Top Stories of 2015
The biggest news of the year in the quick-service and fast-casual industries.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
Wendy's Ranks No. 1 for Kid-Friendly, Healthy Options
According to Restaurant DemandTracker, a recent survey of restaurant customers in the United States, households with younger kids are much more likely...
McDonald's Gets on the Ice with L.A. Kings
The Los Angeles Kings and McDonald’s, proud presenting sponsor of the Kings, have announced the “McDonald’s Player Of The Month” campaign, in which a ...
The Roster Is In: McDonald’s Announces All-Americans
The McDonald’s All American Games unveiled the official rosters for the 36th Annual McDonald’s All American Boys Game and 12th Annual Girls Game durin...
Hexbug Micro Robots Headed for McDonald's
Innovation First International, creators of the widely popular HEXBUG Micro Robotic Creatures brand, announces a partnership with McDonald’s USA LLC, ...
McDonald's Fights for Slight Fourth-Quarter Gains
Though certainly nothing to write home about, burger giant McDonald’s fourth quarter results were tempered, yet positive.
McDonald's Names Nominees for All American Games
McDonald’s has announced its list of high school seniors who have been nominated to play in the 2013 McDonald’s All American Games, taking place on Ap...
McDonald's Has Best Service, Value, Consumers Say
In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly c...
McDonald's Operator Reveals What's to Come in Atlanta
After 47 years with McDonald’s, JM Owens decided it was finally time to take on a formal leadership role.
McDonald's USA Crowns 2012 U.S. Supplier of the Year
McDonald's USA recently announced that it has selected Peterson Farms, a leading fruit supplier for many of McDonald's restaurants, as the 2012 U.S.
McDonald's Sees Global Sales Increase 2.4% in November
McDonald's Corporation announced that global comparable sales increased 2.4 percent in November, with U.S.
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