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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
McDonald's Plays Ahead of Nutrition Curve
Though impending federal legislation will soon require all 20-plus-unit chains to post calorie info on menus, many were shocked that McDonald’s was on...
Starbucks Holds $87.4M in Impact Media Value
Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch r...
Beverages Spur Growth for McDonald's in Q2
During McDonald’s second-quarter earnings call, CEO Don Thompson told investors the quick serve is growing market share through innovative beverage pr...
Bacon Sundae Boosts BK's Quality Perception
Burger King's new summer menu of barbecue offerings and a much-talked-about bacon sundae dessert, which debuted in the U.S.
McDonald's Named Most Effective Brand
For the second year in a row, fast food giant McDonald's was named the most effective brand in the Effie Effectiveness Index, which was released today...
McDonald’s Selects HME as Supplier of the Year
McDonald’s selected HM Electronics, Inc. (HME) as its 2011 Equipment Supplier of the Year.
National Pork Board Disappointed by McDonald’s
The president of the National Pork Board said Thursday he is disappointed in the announcement earlier in the day by McDonald’s Corp.
HSUS Applauds McDonald's Gestation Crate Elimination
The Humane Society of the United States prefers a shorter time frame but still welcomes news from McDonald’s that the company has created a definite t...
Subway Leads Industry in Familiarity, Product Quality
When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a...
McDonald’s “Love Story” Wins Effie Marketing Award
The 2012 North American Effie Effectiveness Index rankings were revealed May 23 at the 44th annual Effie Awards Gala.
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