industry headlines

McDonald's Plays Ahead of Nutrition Curve

2012-09-20 Though impending federal legislation will soon require all 20-plus-unit chains to post calorie info on menus, many were shocked that McDonald’s was on...

Starbucks Holds $87.4M in Impact Media Value

2012-08-22 Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch r...

Beverages Spur Growth for McDonald's in Q2

2012-07-23 During McDonald’s second-quarter earnings call, CEO Don Thompson told investors the quick serve is growing market share through innovative beverage pr...

Bacon Sundae Boosts BK's Quality Perception

2012-06-28 Burger King's new summer menu of barbecue offerings and a much-talked-about bacon sundae dessert, which debuted in the U.S.

McDonald's Named Most Effective Brand

2012-06-18 For the second year in a row, fast food giant McDonald's was named the most effective brand in the Effie Effectiveness Index, which was released today...

McDonald’s Selects HME as Supplier of the Year

2012-06-07 McDonald’s selected HM Electronics, Inc. (HME) as its 2011 Equipment Supplier of the Year.

National Pork Board Disappointed by McDonald’s

2012-06-06 The president of the National Pork Board said Thursday he is disappointed in the announcement earlier in the day by McDonald’s Corp.

HSUS Applauds McDonald's Gestation Crate Elimination

2012-06-06 The Humane Society of the United States prefers a shorter time frame but still welcomes news from McDonald’s that the company has created a definite t...

Subway Leads Industry in Familiarity, Product Quality

2012-06-04 When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a...

McDonald’s “Love Story” Wins Effie Marketing Award

2012-05-31 The 2012 North American Effie Effectiveness Index rankings were revealed May 23 at the 44th annual Effie Awards Gala.