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Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Kiosks Keep Their Cool
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2016 Applied Tech Awards
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
The Top Stories of 2015
The biggest news of the year in the quick-service and fast-casual industries.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
Strikes Hit the Big Apple's Largest Fast Food Chains
New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco B...
McDonald’s is New Official Restaurant Sponsor of NFL
Football fans have even more to celebrate this NFL season at McDonald’s, the new Official Restaurant Sponsor of the NFL.
Moshi Monsters Crawl into McD's Happy Meals for LTO
Mind Candy, creator of the globally-successful Moshi Monsters franchise, and McDonald's USA LLC, the nation's leading foodservice provider, announces ...
McDonald's President Jan Fields to Leave the Brand
McDonald's Corporation announces that Jeff Stratton, currently global chief restaurant officer, will succeed Jan Fields as president of McDonald's USA...
McDonald's Lends a Hand to Hurricane Sandy Victims
McDonald's Corporation announced it will contribute to Hurricane Sandy disaster relief efforts with a donation of $500,000 to the American Red Cross.
Windy City Named Hot Spot for McD’s All American Games
The McDonald’s All American Games will stay in Chicago through 2015.
For Subway and Dunkin' Donuts, Simple is Best
For three years running, the quick-service segment, including Subway, Dunkin’ Donuts, and McDonald’s, is considered one of the simplest industries by ...
Chefs Use McDonald's Ingredients for Charity
McDonald’s of the Greater Bay Area invited three well-known Bay Area chefs to use the very same ingredients you would find in your local McDonald’s to...
Monopoly at McDonald's Returns with One-in-Four Odds
The Monopoly Game at McDonald's is back for the 20th edition in nearly 14,000 U.S.
McDonald's to Host Family Health & Safety Day in Arizona
McDonald's restaurants throughout greater Phoenix and northern Arizona will host Family Health & Safety Day, September 29, at 9 a.m., an unprecede...
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