Chain: Pal's Sudden Service

Pal’s Unveils New Mobile-Friendly Website

This week, Pal’s Sudden Service launched a fresh, new online customer experience on its www.palsweb.com website. The new site highlights the brand’s focus on quick service and quality content with enhanced mobile capabilities. The previous award-winning site was a huge hit with customers, providing immersive content and extensive information about the company and its menu. […]

Pal’s To Unveil Brick Hot Dog and Burger Design at TN Store

The newest Pal’s Sudden Service location being built in Johnson City, Tennessee, at the corner of Franklin Road and Sunset Drive in Johnson City will look a little different than the 28 other regional locations of the quick-serve restaurant. Johnson City leaders didn’t want the traditional giant, fiberglass hot dog and burger atop the vibrant, […]

Pal’s Sudden Service Grills Up New Patty Melt

If the description of ingredients in the new sandwich from Pal’s Sudden Service makes your mouth water, it’s understandable. The new Pal’s Patty Melt includes two beef patties, a premium slice of American cheese, pickles, a proprietary dressing, and crispy onion crumbles inside a burger bun turned inside out and toasted. “We are proud of […]

Pal’s Sudden Service LTO Makes Use of ‘Childhood Antics’

The latest integrated campaign for a regional burger chain leverages a childhood antic to drive the message for a patty melt sandwich. The brainchild of Johnson City, Tennessee–based Creative Energy, the campaign includes spot TV, radio, outdoor, point of sale, digital, and social. “Pal’s Sudden Service is unique within the fast-food business in almost every […]

Pal’s Business Excellence Institute Teaches Companies

Pal's Business Excellence Institute (Pal’s BEI) is honored to announce it has won the prestigious Excellence Award from the Tennessee Center for Performance Excellence (TNCPE). Excellence Award recipients are outstanding examples of high-performance organizations, exhibiting high sustainable results, and world-class processes that serve as role models for others. “Since this program was founded in 1993, […]

Pal’s Boasts Customer Satisfaction in New TV Ads

A new TV ad campaign by regional burger chain Pal’s Sudden Service celebrates its focus on consumer satisfaction. The campaign celebrates the chain’s national leadership in both the speed of its drive-thru service and its accuracy in fulfilling every customer’s order. “According to our research, Pal’s makes one mistake in every 3,000 orders or so, […]

Pal’s Sudden Service Recognized As “Audacious”

What do Dr. Dre’s Beats audio products company and an Oregon doughnut brand have in common with Pal’s Sudden Service, a regional burger concept? They are on the list of Inc. magazine’s “25 Most Audacious Companies.” The list defines the companies as “bold, courageous, and even heroic. They see a better way to do something […]

Pal’s Sudden Service Credited for Millions in Growth for A&W

One of Canada's fastest-growing quick-service restaurant chains, with more than 700 restaurants, has significantly reduced its drive-thru service times by 33 percent using what was learned at Pal’s Business Excellence Institute (BEI).   As a result, A&W Canada has increased drive-thru sales by approximately $45 million dollars over the past few years since implementing procedures […]