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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Papa John’s Delivers on Clean Ingredient Promise
In December of 2015, Papa John’s International Inc.
Who You Gonna Call? Papa John's
Papa John's International teamed up with Sony Pictures on the reboot of the iconic film, Ghostbusters.
Papa John’s No. 1 for Pizza Customer Satisfaction
Papa John’s continues to set the bar high among quick-service restaurants and pizza chains.
Papa John's New Deal with MLB is a Grand Slam
Papa John’s is stepping up to the plate to become the Official Pizza of Major League Baseball (MLB) after signing a multiyear agreement.
Papa John's Names 'Chief Ingredient Officer'
Papa John’s International Inc. announced the promotion of Sean A. Muldoon to chief ingredient officer.
During Super Bowl, Papa John's Launches 'Quality Guarantee'
Last night as the Carolina Panthers faced off against the Denver Broncos, NFL and Super Bowl 50 official pizza sponsor Papa John’s introduced its new ...
Papa John's Commits to Antibiotic-Free Chicken
Papa John’s announced that its grilled chicken pizza toppings and chicken poppers will consist of poultry that is raised without human and animal anti...
Promoting Gift Cards Help Brands Maximize the Holidays
Retailers—both in foodservice and other industries—might think it’s too late in the game to make a big push with holiday promotions, but new insights ...
Tully's Coffee and Papa John's Come to Daytona
Daytona International Speedway announced that Tully’s Coffee and Papa John’s International Inc.
Papa John's Brings New Meaning to an Old Slogan
Ask anyone walking down the street to recite the Papa John’s slogan, and chances are he will answer without skipping a beat, “Better ingredients.
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