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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Papa John's New Deal with MLB is a Grand Slam
Papa John’s is stepping up to the plate to become the Official Pizza of Major League Baseball (MLB) after signing a multiyear agreement.
Papa John's Names 'Chief Ingredient Officer'
Papa John’s International Inc. announced the promotion of Sean A. Muldoon to chief ingredient officer.
During Super Bowl, Papa John's Launches 'Quality Guarantee'
Last night as the Carolina Panthers faced off against the Denver Broncos, NFL and Super Bowl 50 official pizza sponsor Papa John’s introduced its new ...
Papa John's Commits to Antibiotic-Free Chicken
Papa John’s announced that its grilled chicken pizza toppings and chicken poppers will consist of poultry that is raised without human and animal anti...
Promoting Gift Cards Help Brands Maximize the Holidays
Retailers—both in foodservice and other industries—might think it’s too late in the game to make a big push with holiday promotions, but new insights ...
Tully's Coffee and Papa John's Come to Daytona
Daytona International Speedway announced that Tully’s Coffee and Papa John’s International Inc.
Papa John's Brings New Meaning to an Old Slogan
Ask anyone walking down the street to recite the Papa John’s slogan, and chances are he will answer without skipping a beat, “Better ingredients.
50 Carolina Hardee's Refinanced, Reimaged
GE Capital’s Franchise Finance business announced that it has provided a $30.7 million loan to Serazen LLC to refinance debt and to acquire and reimag...
Groupon Launches Order and Delivery Program
Delivery is about to become more convenient for restaurant patrons and operators.
How Papa John's Prepares for Super Bowl XLIX
Papa John’s is in its fourth year as the official pizza sponsor of the NFL, and the company has no shortage of plans for Sunday’s Super Bowl XLIX betw...
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Seattle-Based Concept Moves into San Francisco
Salata Reinstates Its Franchising Program
Wayback Burgers Launches Summer-Inspired LTOs
Nékter Juice Bar Signs 29 Franchise Deals in Q1
Au Bon Pain Lightens Up with Late Spring, Seasonal LTOs
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Mediterranean Concept Joins Food Hall R. House in Baltimore
The Flame Broiler Adds Organic Tofu to Menu
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Ones to Watch