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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Papa John's Offers BOGO Deal for NFL Playoffs
It’s NFL playoff time, and fans will be glued to their screens as the drama unfolds in the weeks ahead.
Digital Sales Now More Than Half of Papa John's Business
Papa John’s announced today digital and mobile channels account for more than 50 percent of its total U.S.
Papa John's Dishes Out Free Pizza for Gift Card Orders
Just in time for the holidays, Papa John’s hopes to make the season of giving even better—and holiday shopping easier.
Papa John's Kicks Off NFL Season
Papa John's, the Official Pizza Sponsor of the National Football League (NFL), launched an extensive integrated advertising and social media campaign ...
New Study Reveals America’s Favorite Quick-Service Chains
With new limited-service brands emerging at a rapid pace, consumers have more dining choices than ever, and their preferences are proving that establi...
Papa John’s Launches Mobile Gift Card Ordering Site
Papa John's launched the quick-serve pizza industry’s first system-wide mobile-optimized website, powered by CashStar, that improves the digital gift ...
Consumers Say Pizza Segment Gives Best Bang for the Buck
Value is in the eye of the beholder, and recent research suggests consumers find the most value in the pizza segment of the quick-service industry.
Papa John’s Aims to Eliminate Use of Gestation Crates
Papa John’s, an international pizza outlet with more than 4,000 stores, announced it will join other restaurant chains in working to eliminate controv...
Papa John’s Houston Chain Gets Hip with SocialCompass
Many restaurant owners use Twitter to gain followers and tweet their daily specials, but HipLogiq claims that may not be enough.
Papa John’s, Manning Offer Free Pizza for NFL Kickoff
Papa John’s, the Official Pizza Sponsor of the NFL, is celebrating the kickoff of football season by bringing back its Buffalo Chicken Pizza and also ...
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Wingstop Celebrates Unit No. 900
Burger King Sees Double for Summer, Offers Whopper Deal
All New Sonic Boom: Chain Rolls Out $5 Boom Box
Pizza Hut's Ingredient Initiative Emphasizes Brand Heritage
Starbucks Invites Customers to Beat the Heat with Cold Brew
#getfried Fry Café Signs Master Franchise Deal in Middle East
Just Salad Shows Its Pride with Rainbow Salad
Pieology Opens First Maryland Store in Gaithersburg
Dickey's Signs Eight-Unit Texas-Louisiana Deal
CCW Obtains Green Seal Certification
Ones to Watch